- 1st client
- 4th of July
- Adding Value
- Alan Johnston
- Amsall's Free PR course for translators
- amsall's translation marketing carnival
- Amsall's Translator Power Network
- Amsall's Translator Power News Insider
- Ancient Egyptian science
- Ancient Greek
- Andy Wibbels
- article marketing
- Aurora Humaran
- bargaining position
- beasts of burden
- Blog carnival
- Blog of the Century
- Blog of the Day Award
- Blog of the Monthe
- Blog of the Year
- Bob Bly
- business networking
- Cecilia Falk
- Chantal Wilford
- chindia revolution
- Chinese New Year
- Chinese to English
- Chinese translation
- Chinese-English translation
- Chris Garrett
- Clay Collins
- comples sale
- core competencies
- cross-cultural connector
- customer influencer
- customer target marketing
- Dan Kennedy
- Dave Taylor
- demand and supply
- Direct Mail
- direct response marketing
- email marketing
- emotional Intelligence
- empowering translators
- English-Chinese translation
- English-French translation
- European clients
- European Portuguese
- First and Only Expert
- first client
- free translation
- Freelance Folder
- freelance translators
- French translation
- Gary Halbert
- geographic target marketing
- Get lots of clients
- getting clients
- Global Communication
- global communication consultant
- Global Communicator
- global marketplace
- Global Scene
- going global
- Guggenheim Museum
- Happy Holidays
- high IQ
- image marketing
- Independence Day
- insider guide
- Insider Guide to the Strategic Marketing of Translation
- Internet Marketing
- Iron and Steel Industry
- Jason O'Connor
- Jill Konrath
- Jim Kukral
- Joao Roque Dias
- Job offer
- keeping in touch with clients
- Language Service Providers
- LinkedInTranslation Group
- literary translators
- Localization Industry
- Lonesome Expert
- machine translation
- Marina Varouta
- market research
- market translation-interpreting services
- market your translation/interpreting services
- Marketing blog
- marketing lessons
- marketing methods
- marketing skills
- marketing translation services
- marketing your translation service
- marketing your translation services
- maximum audibility
- maximum visibility
- media release
- Michael Port
- Michelle de Raaij
- most profitable customer
- N. de T.
- native language
- needs and wants
- New York
- news release
- niche market
- offline marketing
- Old Europe
- one-to-one conversation
- online business networking
- Online PR service
- online social networking
- Open Access
- opinions and perceptions
- payment practices
- Penelope Trunk
- pitch letter
- PR distributors
- press release
- press releases
- presse release
- professional service providers
- professional translator
- Queen Elisabeth II's visit
- referral system
- resource of the week
- Ritu B. Pant
- Rohit Bhargava
- sales representative
- Scott Trimble
- selling services
- selling translation services
- selling value
- service business
- service marketing
- Seth Godin
- Shanghai World Expo 2010
- Sheila Anderson
- small business
- Social Media
- social networking
- social networks
- Spanish translator
- strategic cross-cultural communication
- strategic marketing of translation services
- Subscribe to YouTube Video
- Success Mindset Tripod
- swipe file
- Tamar Weinberger
- Tangential remarks
- target audience
- target market
- target marketing
- Test translations
- testimonial marketing
- Texan English
- The Queen's English
- The Translator Power Network
- Top 20 Translation Companies
- translation agencies
- translation agency
- translation marketing
- translation portal
- translation service
- Translation service marketing
- translation service marketing carnival
- translation services
- translation services marketing
- Translator Experience Day
- Translator Power
- Translator's Day
- Translator's website
- Translators' Websites
- Trojan Horse
- trusted advisor
- U.S. Hispanic markets
- US clients
- US Dollar
- Val Chen
- Valerie Chen
- your audience
- July 2011
- June 2011
- April 2011
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- November 2010
- October 2010
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Social media glossary
The Top 100 words & phrases in the social media dictionary
The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you.api app astroturfing B Corp blog campaign cause marketing civic media cloud computing copyleft Creative Commons crowdsourcing CSR Digg digital inclusion digital story double bottom line Drupal ebooks embedding Facebook fair trade fair use feed flash mob Flickr geotagging Gov 2.0 GPL GPS hashtag hosting Internet newsroom lifecasting lifestreaming mashup metadata microblogging moblog MySpace net neutrality news reader NGO nptech open media open platform open source open video OpenID paid search marketing permalink personal media platform podcast podsafe public domain public media remix RSS RT screencast search engine marketing SEO short code smart phone SMS social bookmarking social capital social enterprise social entrepreneurship social media social media optimization social networking social news social return on investment social tools splogs streaming media sustainability tag cloud tags technology steward terms of service triple bottom line troll tweet tweetup Twitter Twitterverse UGC unconference videoblog virtual world Web 2.0 web analytics Web conferencing webcasting webinar wi-fi widget wiki Wikipedia word-of-mouth marketing WordPress YouTubeSocial media glossaryAPI
What is an API?An API (a techie term for application programming interface) allows users to get a data feed directly into their own sites, providing continually updated, streaming data — text, images, video — for display. For example, Flickr‘s API might allow you to display photos from the site on your blog. When sites like Twitter and Facebook “open up” their APIs, it means that developers can build applications that build new functionality on top of the underlying service. (See Wikipedia entry.)app
What is an app?Popularized in the general lexicon by the iPhone, an app is simply an application that performs a specific function on your computer or handheld device. Apps run the gamut from Web browsers and games to specialized programs like digital recorders, online chat or music players. (See Wikipedia entry.)astroturfing
What is astroturfing?Astroturfing is a fake grassroots campaign that seeks to create the impression of legitimate buzz or interest in a product, service or idea. Often this movement is motivated by a payment or gift to the writer of a post or comment or may be written under a pseudonym. (For more details, see Wikipedia.)B Corp
What is a B corporation?A B corporation is a designation for a socially responsible company that takes not just profits into account but also employees, communities and the environment. (For more details, see Wikipedia.)blog
What is a blog?A blog is an online journal that’s updated on a regular basis with entries that appear in reverse chronological order. Blogs can be about any subject. They typically contain comments by other readers, links to other sites and permalinks. (See Wikipedia entry.)campaign
What is a campaign?An online campaign is a set of coordinated marketing messages, delivered at intervals, with a specific goal, such as raising funds for a cause or candidate or increasing sales of a product.cause marketing
What is cause marketing?Cause marketing is a business relationship in which a for-profit and a nonprofit form a partnership that results in increased business for the for-profit and a financial return for the nonprofit.civic media
What is civic media?Civic media is any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents.cloud computing
What is cloud computing?Cloud computing (also called “the cloud”) refers to the growing phenomenon of users who can access their data from anywhere rather than being tied to a particular machine.copyleft
What is copyleft?A play on the word copyright, copyleft is the practice of using copyright law to remove restrictions on distributing copies and modified versions of a work for others and requiring that the same freedoms be preserved in modified versions. (See Wikipedia entry.)Creative Commons
What is Creative Commons?crowdsourcing
What is crowdsourcing?Crowdsourcing refers to harnessing the skills and enthusiasm of those outside an organization who are prepared to volunteer their time contributing content or skills and solving problems. (See Wikipedia entry.)CSR
What is CSR?CSR is short for corporate social responsibility, a concept whereby businesses and organizations perform a social good or take responsibility for the impact of their activities. (See Wikipedia entry.)Digg
What is Digg?Digg is a popular social news site that lets people discover and share content from anywhere on the Web. Users submit links and stories and the community votes them up or down and comments on them. Users can “digg” stories they like or “bury” others they don’t. (Wikipedia offers a somewhat different definition.)digital inclusion
What is digital inclusion?Digital inclusion, or e-inclusion, is an effort to help people who are not online gain access with affordable hardware, software, tech support/information and broadband Internet service, so they can begin to use this technology to improve their lives. (Wikipedia offers a somewhat different definition.)
What is a digital story?digital storyA digital story is a short personal nonfiction narrative that is composed on a computer, often for publishing online or publishing to a DVD. They are told from the narrator’s point of view and the subject is generally about something the maker experienced personally. Digital stories typically range from 2-5 minutes in length (though there are no strict rules) and can include music, art, photos, voiceover and video clips. They are also typically created by one person with little technical training, rather than by a team of professionals. (See Wikipedia entry.) You can see digital stories at these sites:
• Center for Digital Storytelling
• Creative Narrationsdouble bottom line
What is the double bottom line?The double bottom line refers to a business’s attention to both conventional profit and loss as well as to the social good. An increasing number of companies and organizations now seek a second bottom line look to measure their performance. (Also see: the triple bottom line.)Drupal
What is Drupal?Drupal is a free, open-source platform and content management system written in php. It is often used as a “back end” system that powers community features on many different types of sites, ranging from personal blogs to large corporate and political sites. (See Wikipedia entry.)ebooks
What is an ebook?An ebook (or e-book) is an electronic version of a traditional printed book that can be downloaded from the Internet and read on your computer or handheld device. Something as simple as a PDF document can be considered an ebook — and anyone can create one. (See Wikipedia entry.)embedding
What is embedding?The act of adding code to a website so that a video or photo can be displayed while it’s being hosed at another site. Many users now watch embedded YouTube videos or see Flickr photos on blogs rather than on the original site.
What is Facebook?fair trade
What is fair trade?Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers and adherence to social, labor and environmental standards. (See Wikipedia entry.)fair use
What is fair use?
What is a feed?A Web feed or RSS feed is a format that provides users with frequently updated content. Content distributors syndicate a Web feed, enabling users to subscribe to a site’s latest content. By using a news reader to subscribe to a feed, you can read the latest posts or watch the newest videos on your computer or portable device on your own schedule. (See Wikipedia entry.)flash mob
What is a flash mob?A flash mob is a group of individuals who gather and disperse with little notice for a specific purpose through text messages, social media or viral emails. It’s now generally considered a somewhat dated term (already!). (See Wikipedia entry.)
What is Flickr?Flickrgeotagging
What is geotagging?Geotagging is the process of adding location-based metadata to media such as photos, video or online maps. Geotagging can help users find a wide variety of businesses and services based on location. (See Wikipedia entry.)Government 2.0
What is Government 2.0?Government 2.0 is the term for attempts to apply the social networking and integration advantages of Web 2.0 to the practice of government.GPL
What is GPL?GPS
What is GPS?GPS is shorthand for Global Positioning System, a global navigation satellite system. GPS-enabled devices — most commonly mobile handhelds or a car’s navigation system — enable precise pinpointing of the location of people, buildings and objects. (See Wikipedia entry.)hashtag
What is a hashtag?A hashtag (or hash tag) is a community-driven convention for adding additional context and metadata to your tweets. Similar to tags on Flickr, you add them in-line to your Twitter posts by prefixing a word with a hash symbol (or number sign). Twitter users often use a hashtag like #followfriday to aggregate, organize and discover relevant posts.hosting
What is hosting?A blog, video or podcast needs a hosting service before it can appear online. Companies sometimes host their blogs on their own servers, but a better choice for video or audio is to use a host such as YouTube, Viddler or Magnify.net for video and a host such as Libsyn for podcasts. (See Wikipedia for different kinds of hosting.)Internet newsroom
What is an Internet newsroom?An Internet newsroom (sometimes called Internet pressroom or online media center) is an area of a corporate website that communicates corporate messages and makes content available to the news media and the public. Rather than just feature little-read press releases, a true Internet newsroom incorporates features such as videos, podcasts, high-resolution image galleries, surveys, forums, blogs and other online marketing communications materials. See an example.lifecasting
What is lifecasting?Lifecasting is an around-the-clock broadcast of events in a person’s life through digital media. Typically, lifecasting is transmitted over the Internet and can involve wearable technology. (See Wikipedia entry.)lifestreaming
What is lifestreaming?Lifestreaming is the practice of collecting an online user’s disjointed online presence in one central location or site. Lifestreaming services bring photos, videos, bookmarks, microblog posts and blog posts from a single user into one place using RSS. Friendfeed and Tumblr are examples of lifestreaming services.mashup
What is a mashup?Mashups (or mash-ups) have several meanings. A music mashup is a combination of two or more songs, generally the vocals of one song overlaid on top of the melody of another. A video mashup is the result of combining two or more pieces of video, such as news footage with original commentary. A Web mashup result when a programmer overlays information from a database or another source on top of an existing website, such as homes for sale taken from Craigslist plotted on a Google Map. (See Wikipedia entry.)metadata
What is metadata?Metadata refers to information — including titles, descriptions, tags and captions — that describes a media item such as a video, photo or blog post. Some kinds of metadata — for example, camera settings such as exposure, aperture, focal length and ISO speed — can be captured automatically from the device without needing a human to enter the data. (See Wikipedia entry.)microblogging
What is microblogging?Microblogging is the act of broadcasting short messages to other subscribers of a Web service. On Twitter, entries are limited to 140 characters, and applications like Plurk and Jaiku take a similar approach with sharing bite-size media. Probably a more apt term for this activity is “microsharing.” (See Wikipedia entry.)moblog
What is a moblog?A moblog is a blog published directly to the Web from a phone or other mobile device. Mobloggers may update their sites more frequently than other bloggers because they don’t need to be at their computers to post. (See Wikipedia entry.)MySpace
What is MySpace?net neutrality
What is net neutrality?Net neutrality is the principle requiring Internet providers to act as common carriers and not discriminate among content or users — for example, by providing degraded service to rich-media sites, by throttling file-sharing services, by penalizing customers who watch or download a lot of videos or by blocking Internet applications and content from competitors. (See Wikipedia entry.)
What is a news reader?news readerA news reader (sometimes called a feed reader, RSS reader or news aggregator) gathers the news from multiple blogs or news sites via RSS feeds selected by the user, allowing her to access all her news from a single site or program. Popular examples include Google Reader, Netvibes and Bloglines (all accessed through a Web browser) and FeedDemon or NetNewsWire (applications that runs on one machine). For a directory of news readers, see NewsReaders.com. (See Wikipedia entry.)NGO
What is an NGO?NGO stands for nongovernmental organization, an entity apart from the business and government sectors. (See Wikipedia entry.)nptech
What is nptech?nptech is shorthand for nonprofit technology. nptech encompasses a wide range of technologies that support the goals of nonprofit, NGO, grassroots and other cause organizations.open media
What is open media?In its most common usage, open media refers to video, audio, text and other media that can be freely shared, often by using Creative Commons or GPL licenses. More narrowly, open media refers to content that is both shareable and created with a free format, such as Theora (video), Vorbis (audio, lossy), FLAC (audio, lossless), Speex (audio, voice), XSPF (playlists), SVG (vector image), PNG (raster image, lossless), OpenDocument (office), SMIL (media presentations) and others.open platform
What is an open platform?Open platform refers to a software system that permits any device or application to connect to and operate on its network. See platform.open source
What is open source?In its strict sense, open source refers to software code that is free to build upon. But open source has taken on a broader meaning — such as open source journalism and open source politics — to refer to the practice of collaboration and free sharing of media and information to advance the public good. Well-known open-source projects include the Linux operating system, the Apache Web server and the Firefox browser. (See Wikipedia entry.)open video
What is open video?Open video refers to the movement to promote free expression and innovation in online video. With the release of HTML5, publishers will be able to publish video that can be viewed directly in Web browsers rather than through a proprietary player.OpenID
What is OpenID?paid search marketing
What is paid search marketing?Paid search marketing is the placement of paid ads for a business or service on a search engine results page. An advertiser pays the search engine if the visitor clicks on the ad (pay-per-click or PPC).permalink
What is a permalink?A permalink is the direct link to a blog entry. A blog contains multiple posts, and if you cite an entry you’ll want to link directly to that post. (This page’s permalink is http://www.socialbrite.org/sharing-center/glossary.)personal media
What is personal media?platform
What is a platform?A platform is the framework or content management system that runs software and presents content. WordPress, for example, is a service that serves as a platform for a community of blogs. In a larger context, the Internet is becoming a platform for applications and capabilities, using cloud computing. See open platform. (See Wikipedia entry.)podcast
What is a podcast?A podcast is a digital file (usually audio but sometimes video) made available for download to a portable device or personal computer for later playback. A podcast also refers to the show that comprises several episodes. A podcast uses a feed that lets you subscribe to it so that when a new audio clip is published online, it arrives on your digital doorstep right away. (See Wikipedia entry.)podsafe
What is podsafe?Podsafe is a term created in the podcasting community to refer to any work that allows the legal use of the work in podcasting, regardless of restrictions the same work might have in other realms, such as radio or television use. (See Wikipedia entry.)public domain
What is the public domain?A work enters the public domain when it is donated by its creator or when its copyright expires. A work in the public domain can be freely used in any way, including commercial uses. (See Wikipedia entry.)public media
What is public media?Public media refers to any form of media that increase civic engagement and enhance the public good. The term often brings to mind public broadcasting such as PBS and NPR, but many initiatives and organizations that receive no public funding fall within the scope of public media. (The Wikipedia entry is confused and, in our judgment, off the mark.)remix
What is a remix?A remix is any work that takes elements from two or more media files and mashes them together to create a new piece of media. Often, these are called mashups.RSS
What is RSS?RSS (Really Simple Syndication) — sometimes called web feeds — is a Web standard for the delivery of content — blog entries, news stories, headlines, images, video — enabling readers to stay current with favorite publications or producers without having to browse from site to site. blogs and news content using a news reader. All blogs, podcasts and videoblogs contain an RSS feed, which lets users subscribe to content automatically and read or listen to the material on a computer or a portable device. Most people use an RSS reader, or news aggregator, to monitor updates. Socialbrite founder JD Lasica coined the term “news that comes to you” to refer to RSS. See more detailed article.screencast
What is a screencast?A screencast is a video that captures what takes place on a computer screen, usually accompanied by audio narration. A screencast is often created to explain how a website or piece of software works, but it can be any piece of explanatory video that strings together images or visual elements. (See Wikipedia entry.)search engine marketing
What is search engine marketing?Search engine marketing (SEM) is a series of online tactics that, when combined with SEO, helps to attract customers, generate brand awareness and build trust. SEM (sometimes called search marketing) seeks to increase websites’ visibility chiefly through the purchase of pay-per-click ads and paid inclusion. (See Wikipedia entry.)search engine optimization
What is search engine optimization?Search engine optimization (SEO) is the process of arranging your website to give it the best chance of appearing near the top of search engine rankings. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content, identifying high-traffic keywords and improving the site’s layout and design. (See Wikipedia entry.)short code
What is a short code?A short code is a mobile shortcut — a telephone number consisting of four to six digits that makes it easier for subscribers to vote, subscribe to a service, order ringtones and the like via SMS (eg., text HAITI to 90999 in order to contribute to the Red Cross’s relief efforts). See Wikipedia entry.smart phone
What is a smart phone?A smart phone (or “smartphone”) is a handheld device capable of advanced tasks beyond those of a standard mobile phone. Capabilities might include email, chat, taking photos or video or hundreds of other tasks. See Wikipedia entry.SMS
What is SMS?SMS stands for Short Message Service, a system that allows the exchange of short text-based messages between mobile devices. See Wikipedia entry.social bookmarking
What is social bookmarking?Social bookmarking is a method by which users locate, store, organize, share and manage bookmarks of Web pages without being tied to a particular machine. Users store lists of personally interesting Internet resources and usually make these lists publicly accessible. Delicious is the best-known social bookmark site. See Wikipedia entry.social capital
What is social capital?Social capital is a concept used in business, nonprofits and other arenas that refers to the good will and positive reputation that flows to a person through his or her relationships with others in social networks. See Wikipedia entry.social enterprise
What is a social enterprise?A social enterprise is a social mission driven organization that trades in goods or services for a social purpose. See Wikipedia entry.social entrepreneurship
What is social entrepreneurship?Social entrepreneurship is the practice of simultaneously pursuing both a financial and a social return on investment (the “double bottom line”). A social entrepreneur is someone who runs a social enterprise (sometimes called a social purpose business venture), pursuing both a financial and social return on investment. Often, social entrepreneurs offer system-changing solutions for the world’s most urgent social problems.social media
What is social media?Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, podcast, forum, wiki or video hosting site. More broadly, social media refers to any online technology that lets people publish, converse and share content online. (See Wikipedia entry.)social media optimization
What is social media optimization?Social Media Optimization (SMO) is a set of practices for generating publicity through social media, online communities and social networks. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. (See Wikipedia entry.)social networking
What is social networking?Social networking is the act of socializing in an online community. A typical social network such as Facebook, LinkedIn, MySpace or Bebo allows you to create a profile, add friends, communicate with other members and add your own media. (See Wikipedia entry.)social news
What is social news?Sometimes called social sites, social news sites encourage users to submit and vote on news stories or other links, thus determining which links are showcased. Social news was pioneered by community sites like Slashdot, Metafilter, Fark and Kuro5hin.org. It became more popular with the advent of Digg and similar sites such as Reddit, Newsvine and NewsTrust.social return on investment
What is a social return on investment?social tools
What are social tools?Social tools (sometimes called social software) are software and platforms that enable participatory culture — for example, blogs, podcasts, forums, wikis and shared videos and presentations. (See Wikipedia entry.)splogs
What are splogs?Splogs is short for spam blogs — blogs not providing their own or real content. Unscrupulous publishers use automated tools to create fake blogs full of links or scraped content from other sites in order to boost search engine results. See Wikipedia entry.)streaming media
What is streaming media?Unlike downloadable podcasts or video, streaming media refers to video or audio that can be watched or listened to online but not stored permanently. Streamed audio is often called Webcasting. Traditional media companies like to stream their programs so that they can’t be distributed freely onto file-sharing networks. (See Wikipedia entry.)sustainability
What is sustainability?In the nonprofit sector, sustainability is the ability is to fund the future of a nonprofit through a combination of earned income, charitable contributions and public sector subsidies. (See Wikipedia entry.)tag cloud
What is a tag cloud?tags
What are tags?technology steward
What is a technology steward?A technology steward is someone who can facilitate community and network development. Nancy White offers the definition: “Technology stewards are people with enough experience of the workings of a community to understand its technology needs, and enough experience with technology to take leadership in addressing those needs. Stewardship typically includes selecting and configuring technology, as well as supporting its use in the practice of the community.” (Source: Social media wiki.)terms of service
What are terms of service?Terms of service (TOS) are the legal basis upon which you agree to use a website, video hosting site or other place for creating or sharing content. Check before agreeing to concede the rights the site owners may claim over your content. (See Wikipedia entry.)triple bottom line
What is the triple bottom line?The triple bottom line (sometimes abbreviated as “TBL” or “3BL”) is rapidly gaining recognition as a framework for measuring business performance. It captures the values that some organizations embrace: people, planet, profit — that is, social, environmental and economic factors. (Also see the Wikipedia entry.)
What is a troll?trollIn Internet slang, a troll is someone who posts controversial, inflammatory, irrelevant or off-topic messages in an online community, such as an online discussion forum or chat room, with the primary intent of provoking other users into an emotional response or to generally disrupt normal on-topic discussion. (See Wikipedia entry.)tweet
What is a tweet?A post on Twitter, a real-time social messaging system. While all agree on usage of tweet as a noun, people disagree on whether you “tweet” or “twitter” as a verb. RT stands for retweet: Users add RT in a tweet if they are reposting something from another person’s tweet.tweetup
What is a tweetup?An organized or impromptu gathering of people who use Twitter. Users often include a hashtag, such as #tweetup or #sftweetup, when publicizing a local tweetup.
What is Twitter?Twitter is a popular social network, unveiled to the public in July 2006, that lets members post updates of no more than 140 characters. People have begun using Twitter in interesting ways to point to news stories, to raise funds for charity, and other unexpected uses.Twitterverse
What is the Twitterverse?Akin to blogs and the blogosphere, the Twitterverse is simply the universe of people who use Twitter and the conversations taking place within that sphere.UGC
What is UGC?
What is an unconference?unconference
What is a videoblog?videoblogA videoblog, or vlog, is simply a blog that contains video entries. Some people call it video podcasting, vodcasting or vlogging. (See Wikipedia entry.)
What is a virtual world?virtual worldA virtual world is an online computer-simulated space like Second Life that mixex aspects of real life with fantasy elements. Typically, you can create a representation of yourself (an avatar) and socialize with other residents for free, though you can also buy currency (using real money) to purchase land and trade with other residents. Second Life is being used by some nonprofits and businesses to run discussions, virtual events and fundraising. (See Wikipedia entry.)Web 2.0
What is Web 2.0?Web 2.0 refers to the second generation of the Web, which enables people with no specialized technical knowledge to create their own websites to self-publish, create and upload audio and video files, share photos and information and complete a variety of other tasks. In this new world, the Internet becomes a platform for self-expression, education and advocacy that “regular people” can use on their own without having to go to an expert to do it for them in contrast to the less interactive publishing sites of Web 1.0. Some of the best-known Web 2.0 websites include Wikipedia, MySpace, Digg, Flickr and YouTube. (For more, see Wikipedia, TechSoup’s What Is Web 2.0 Anyway? and publisher Tim O’Reilly’s essay, What is Web 2.0.)web analytics
What is web analytics?Web analytics is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding who your visitors are and optimizing your website. (See Wikipedia entry.)Web conferencing
What is Web conferencing?Web conferencing is used to conduct live meetings or presentations over the Internet. In a web conference, each participant sits at his or her own computer and is connected to other participants via the Internet. This can be either a downloaded application on each of the attendees computers or a web-based application where the attendees will simply enter a URL (website address) to enter the conference. (See Wikipedia entry.)webcasting
What is webcasting?Webcasting refers to the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. The chief distinctions between webcasting and traditional radio broadcasting include the following: Listeners can tune into webcasts from anywhere in the world, whereas radio broadcasting is generally local; webcasts may be “interactive” (for example, users may rewind the show) whereas radio broadcasting generally is not; listeners may receive textual or visual data (artist and song titles, ads, album artwork, etc.) during a webcast; if music is included, a “copy” is stored in the memory of the listener’s computer and thus webcasters are required to obtain a license from and make payments to a licensing agency such as BMI, ASCAP or SESAC. (See Wikipedia entry.)webinar
What is a webinar?Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. In general, participants register in advance and access the presentation in real time over the Internet and listen to the presenter either through computer speakers or a telephone connection. Webinars are generally one-way and can involve chat or polls. There are a large number of companies that offer webinar services. (See Wikipedia entry.)wi-fi
What is wi-fi?widget
What is a widget?A widget, sometimes called a gadget, badge or applet, is a small block of content, typically displayed in a small box, with a specific purpose, such as providing weather forecasts or news, that is constantly updating itself (typically via RSS). Widgets make it easy to add dynamic content to your site or blog. (See Wikipedia entry.)wiki
What is a wiki?A wiki is a collaborative website that can be directly edited by anyone with access to it. Small teams often find that they can accomplish a task easier by creating a collaborative online workspace using wiki software such as pbworks, Socialtext or mediawiki. (See Wikipedia entry or compare wiki services at WikiMatrix.)Wikipedia
What is Wikipedia?Wikipedia is a Web-based, multi-language, free-content encyclopedia written collaboratively by volunteers. Sponsored by the nonprofit Wikimedia Foundation, it has editions in about 200 different languages. (See Wikipedia entry.)word-of-mouth marketing
What is word-of-mouth marketing?Word-of-mouth marketing, sometimes called grassroots marketing or conversational marketing, is an umbrella term for dozens of techniques that can be used to engage and energize customers. By building relationships with influencers through WOM, marketers can get people to become so enthusiastic about a cause, product or service that they drive sales through conversations. (See Wikipedia entry.)WordPress
What is WordPress?YouTube
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Could your cell phone cause a plane crash?
If you’re like most occasional or even frequent fliers, you probably don’t take seriously those warnings about shutting off cell phones. But perhaps you should – based on a new report.
“We found that the risk posed by these portable devices is higher than previously believed,” said Bill Strauss, who conducted a study with other researchers at Carnegie Mellon University.
No one is yet to blame any specific air crash on cell phones but some call the report by the International Transport Association “alarming” or a “wake up call.”
There’s been a proliferation of electronic devices on the market, with passengers becoming more inclined to ignore airline cell phone warnings. Even by accident, phones are often left on despite warnings.
Boeing engineer David Carson says interference occurs when signals hit highly sensitive electronic sensors hidden in the passenger area.
Older planes are particularly vulnerable to cell phone interference. Combine that with a growing number of electronic devices and there’s a possible “perfect storm” of future airplane crashes.
The Federal Communications Commission’s regulation banning cell-phone use on airplanes has been in place since 1991. Several recent studies show, however, that passengers are not taking the rule seriously.
The new study shows a whole range of in-flight incidents directly attributed to interference from a mobile signal.
The report was put together by the International Air Transport Association and apparently first put out by ABC News. It puts as many as 75 incidents reported by planes in recent years as the direct result of interference from an electronic device. Mobile phones were the No. 1 culprit.
The report covers the years 2003 to 2009 and is based on survey responses from 125 airlines that account for a quarter of the world’s air traffic.
The shut-off cell phone announcements are often ignored by many frequent fliers, who are skeptical that so-called “personal electronic devices” pose any safety threat to airplanes. Some passengers openly rebel, like New York Sen. Chuck Schumer, who cursed out one flight attendant who demanded he turn off his cell phone.
According to ABC, “Just one cell phone could cause serious issues.”
Previous studies have shown that there is no real evidence of accidents caused by cellphones but that using them in flight can be more dangerous than was understood before.
“We can’t say categorically that these devices cause interference,” said IATA spokesman Chris Goater. “But there are enough anecdotal reports from pilots to raise the question.”
While the ABC feature wasn’t able to present proof that the incidents were without any doubt the result of mobile interference, Boeing spokesperson Dave Carson nonetheless claims that all it takes is a mobile signal “in the right place and at the right time” to potentially lead to disaster” – the perfect storm.
“There are frightening statistics revealed in the report, which logged 26 of the incidents affected the flight controls, including the autopilot, and landing gear,” said The Christian Post.
That study also revealed cell phones and other portable electronic devices, like laptops and game-playing devices, can pose dangers to the normal operation of critical electronics on airplanes.
Finding that direct link between airline navigation systems and mobile phones may take a while, researchers said
Incidents cited in the study include the navigational equipment of a Boeing 737 in the US failed after takeoff, only to reactivate after a passenger was told to turn off a sat-nav.
David Carson, an engineer with Boeing, stressed that problems do not occur in every case.
‘And that’s good,’ he said.
Phone interference was also cited as a possible factor in a 2003 crash in New Zealand in which eight people died after the plane flew into the ground short of the runway.
The pilot had been calling home.
By David Wilkening
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Smartphones and tablet devices have made consumers more connected to the internet when on the move – but are they less sociable as a result? It appears so.
A survey by respected polling firm YouGov of 2,200 people in the UK found that 30% are updating their Facebook status when on a leisure trip and a quarter are regularly checking their so-called “social feeds” for news and content.
Only 8% are sending tweets, however. Wondering which of the sexes is the most prolific? Around 35% of women are updating their Facebook status compared to 25% of men.
This is a lot of web-based activity going on considering people are supposed to be on holiday.
But there’s clearly more to come, especially when looking at the data for those aged between 16 and 24 years old.
Almost half of those questioned said they updated their Facebook status when travelling, 43% check their social feeds and one in five are using Twitter.
MyDestinationInfo, which commissioned the poll through YouGov and yet has an ulterior motive in people checking travel content online in-resort, is calling the phenomenon the “anti-social media”.
The poll also found huge levels of general usage across providers:
- Apple iPhone – 88%
- Android – 79%
- Blackberry – 85%
- Symbian – 86%
As well as indulging in a bit of social action and the obligatory checking of email (66%), leisure travellers are turning to all sorts of activities when using their devices overseas.
Obvious things include:
- Calls – 37%
- SMS – 39%
But others include:
- News subscriptions – 5%
- Reading books – 18%
- Watching films – 12%
- Listening to music – 31%
- Reading blogs – 6%
- Playing games – 25%
- Updating own blog(s) – 3%
- Photo Sharing – 15%
- Checking in (Facebook Places, Foursquare etc) – 14%
- Localization (maps, local info, languages) – 27%
Just hope there’s still time to talk to people and see stuff…
“Your Guideline for Successful First Time Cross Cultural Negotiations in Any Culture” (From 4u-2) :The Cross-cultural Connector
Do you have an international sales negotiation coming up? Are you nervous about how it will go?
Most people don’t give much thought to the actual cross cultural communication process prior to their first real cross cultural negotiation. They get obsessed with secondary details.
Cross Cultural Negotiation Skills
Imagine you are in a long line of people waiting for a taxi at the busy Paris airport. With people swarming everywhere. The noise of the street traffic competing with the noise from the airplanes in the background.
And then you hear such a large commotion, right up at the front of your taxi line. You think it is yet another bomb scare and crane your neck to get a closer look with your bags in your hands ready to move. But out of the confusion you hear laughter.
It was only someone who began to try bargaining the price of his ride before he got inside the taxi…with a Parisian taxi driver. The tension breaks as a ripple of laughter mixed with annoyance runs down the taxi line.
It is an old story. But it does highlight cultural differences in negotiation very well.
Different Cultures Have Different Negotiation Practices
Negotiation practices differ from country to country. Some cultures expect clients to negotiate over things that would be totally unacceptable in other countries. Some cultures get upset or angry by things that are totally acceptable in other cultures.
Different cultures simply have different approaches when it comes to negotiation.
This can be intimidating when you travel to a new country to negotiate for business.
And even more so if it is your first time.
It is important to know what is culturally expected of you when it comes to negotiation.
If you are just starting out in developing your international markets, it is wise to do some homework and identify the standard expected negotiating habits in the country you are travelling to.
No matter how much research you do prior to your first cross cultural negotiation communication road blocks can easily come up. This is even more likely if your negotiation is taking place in a foreign environment to what you are used to.
So it is even more important to develop skills to ride through communication hurdles.
A Beginners Guideline
Prior to your first cross cultural negotiation give some thought on how you will keep on track.
Here is a guideline to help beginners.
If you find yourself on your own in a country where negotiation practices are different to your own, there is a strategy to follow.
Prior To Your Negotiations
Do your research on what will be expected of you. Define your schedule, and what you are expected to wear and bring. If you are a woman, be sure to verify standard practices beforehand.
Are there any standard culturally specific negotiating practices? Remember to ask for advice prior to cross-cultural negotiations.
If you feel you will be in a different environment than you are used to you have two options to consider:
Hire local representation. Some large multi-national companies hire local company representatives to facilitate all business procedures in certain countries in the Middle East and the Far East.
Arrange for a local third party to accompany you. Look for someone who can tell you if you are making any cultural blunders. This will give you a certain peace of mind.
Prior research helps, but even so, it is not always easy. You will also need to keep your own behavior and attitudes turned towards your negotiation.
This is where the following 8 points are important.
Best Practices During Your First Cross Cultural Negotiation
Ask and find out what is expected of you.
Explain that you are looking forward to the business opportunities open to both of you.
Explain that this is your first trip and you have not done business in their country before.
State your good will and that you do not mean to do anything awkward.
Ask to be told or shown what to do.
Apologize if you do or say something that seems to be out of place.
Continue to show your desire to proceed in the negotiations.
Continue to say that your look forward to doing business with them and learning more about their culture.
Keep this guideline in mind during your negotiations.
Remain constantly aware of your environment so you can implement any of these points if needed.
Use each point appropriately when needed.
Do not go overboard. Overly stating your enthusiasm or apologizing incessantly can be destructive to your negotiations in some cultures.
Use this guideline as a gentle reminder to stay tuned to where the other party is at. If you feel in any way that you need to refer to one of the points above, do so, and continue your negotiation.
Cross cultural communication is a process where you adjust your communication a little and learn to meet another culture in the area where you both feel comfortable. It is about knowing when to ask discretely for feedback to make sure you are all on the same path. (Read the Whole Story)
Very best wishes for the New Year 2011, and beyond
Amadou M. Sall
Many global companies, like Coca-Cola, Nike, Google, Intel and Microsoft, choose to use the same brand name in multiple countries.
This is not possible for every brand, but it can often be an advantage. Think of the degree to which a single brand name simplifies marketing and increases return on advertising investment. By comparison, how much more would one of these companies need to spend to achieve the same results with a different localized brand name in every market?
Proctor and Gamble likely understood the benefits of a single global brand nearly 70 years ago when it considered launching a new soap named “Dreck” in the United States. According to the book New Products Management by Charles Crawford, shortly before the company introduced the soap to U.S. consumers, it discovered “Dreck” sounded like German and Yiddish words for dirt, garbage, body waste and a four-letter expletive that can not be published here. Fortunately, because Proctor and Gamble did its homework, it had time to change the detergent name to “Dreft” and has since sold it successfully in the U.S. and many other countries.
Some products may never have the chance to go completely global because companies have already been branded with names that have embarrassing meanings abroad. For example, an Iranian company named Paxan Corp. currently produces a line of soaps and detergents under the name “Barf.” This word has a positive and clean meaning of “snow” in Iran, but what English speaker would ever choose to use a cleaning product with this brand? Likewise, if the Japanese sports drink “Pocari Sweat” were exported to the United States, how many English speakers would choose to drink “Sweat”?
In Japan, automakers have marketed the Nissan Moco and the Mazda Laputa. Unfortunately, these product brand names would never export well to Spanish-speaking countries where “moco” means booger and “laputa” sounds like a slang word for prostitute. (Read the Whole Story)
Tell us about your experience!
Amadou M. Sall