Category Archives: SMB

How to Write a Press Release to Market Your Translation Services – PART II

January 29, 2008 – 1:58 pm

Write a Press Release to Market Your Translation Services – PART II IMG_0068 珠海情侶中路的大樓燈飾.JPG, originally uploaded by Ray Yu. C. How this News Release Conforms to the Above Requirements LENGTH: 370 words HEADLINE: “When in China Do as the Chinese Do” SUBHEAD: elaborates on the “Cultural Flexibility” angle and names the target market LEAD PARAGRAPH [...]

By translatorpower | Also posted in Amsall, China, Chinese to English, Chinese translation, marketing translation services, marketing your translation services, news release, PR, press release, press releases, SMBs, strategic marketing of translation services, translation marketing, Translator Power, Val Chen, Valerie Chen | Comments (2)

How to Write a Press Release to Market Your Translation Services – Part I

January 27, 2008 – 2:59 am

How to Write a Press Release to Market Your Translation Service – Part I NYC, originally uploaded by cat•girl. This is a 3-part-tutorial. Parts II and III will be published in 2 and 4 days respectively. A. How to write a Press release (or News release) It is obviously not possible to go into details [...]

By translatorpower | Also posted in Amsall, China, Chinese, English-Chinese translation, freelance, freelance translators, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing your translation services, news release, PR, press release, small business, SMBs, strategic marketing of translation services, Subscribe, translation, Translation service marketing, translation services marketing, translator, Translator Power, Val Chen, Valerie Chen | Tagged , , , , , , , | Comments (1)

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

June 10, 2007 – 8:38 pm

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about this industry… So, they worked, and worked, and worked. And very soon became experts, real [...]

By translatorpower | Also posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | Comments (2)

How Sheila Anderson Landed Her First Client

May 13, 2007 – 1:48 pm

Sheila Anderson’s first real client was ABC, an SMB exporting chips, semiconductors, integrated circuits and microprocessors to Germany. One day a girl working there showed her a letter to their new German client. Sheila was shocked. The translation was horrible. It almost made her sick. “Are you REALLY going to send this letter to your [...]

By translatorpower | Also posted in 1st client, first client, marketing, referrals, relationship, target market, testimonials, translate, translation, translator, trusted advisor | Comments (1)
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