Category Archives: strategies

Translator Experience Day – Disappointment, then Relief and “WOW!”

July 9, 2007 – 12:18 am

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce them to at least 80 people on the list …) Sheila and Val were slightly [...]

By translatorpower | Also posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Comments (0)

“The Insider Guide to The Strategic Marketing of Translation Services” is out!

July 6, 2007 – 1:56 am

Do you remember? I’ve been carrying on about my upcoming book, “The Insider Guide to The Strategic Marketing of Translation Services” since the early days of “Translator Power“ It’s out now! (BTW, do you know I have been called “the hard-to-find marketing expert that does exactly what he teaches, and teaches exactly what he does, [...]

By translatorpower | Also posted in Amsall, insider guide, Insider Guide to the Strategic Marketing of Translation, niche market, tactic, technique, translation, Translator Power | Comments (2)

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part IV – The Trojan Horse (Ctd)

July 1, 2007 – 6:23 pm

(Translator Experience Day (TED) 2 weeks ago: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. After shortlisting 100 US SMB, all active in the Iron and Steel sector they’ve decided to use an insider, their friend Ron Wilkinson, “as [...]

By translatorpower | Also posted in Amsall, Amsall's Free PR course for translators, BATNA, Direct Mail, interpreter, Iron and Steel Industry, LinkedIn, relationships, Sheila Anderson, SMBs, strategic, strategy, tactic, technique, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | Comments (0)

Amsall’s May 16, 2007 Translation Marketing Carnival

May 17, 2007 – 1:40 am

  Welcome to the May 16, 2007 edition of amsall’s translation marketing carnival. getting clients If you want to get clients, you’ll have to talk to them says C.J. Hayden, MCC An absolute must-read for introverted translators Extracts from her article: “If you want people to become your clients, they need to get to know [...]

By translatorpower | Also posted in amsall's translation marketing carnival, Blog carnival, getting clients, keeping in touch with clients, planning | Comments (1)
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