Category Archives: swipe file

Dan Kennedy: ReCycle – or The Power of a “Swipe File”

Will you be shocked by great marketer Dan Kennedy’s advice?: “Of all the lessons I’ve learned in marketing, this one stands out above all others: avoid creative invention” (In my soon to be published “The Insider Guide to the Strategic Marketing of Translation Services“, I insist on the importance of creating a fat “Swipe File”) [...]

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