Category Archives: target market

How Sheila Anderson Landed Her First Client

May 13, 2007 – 1:48 pm

Sheila Anderson’s first real client was ABC, an SMB exporting chips, semiconductors, integrated circuits and microprocessors to Germany. One day a girl working there showed her a letter to their new German client. Sheila was shocked. The translation was horrible. It almost made her sick. “Are you REALLY going to send this letter to your [...]

By translatorpower | Also posted in 1st client, first client, marketing, referrals, relationship, SMB, testimonials, translate, translation, translator, trusted advisor | Comments (1)

Selling Translation Services is Not Like Selling Groceries

May 5, 2007 – 12:35 am

(A short extract from my upcoming “Insider Guide to the Strategic Marketing of Translation Services“) You must understand that selling translation services is not like selling groceries. Most of the time, you are in a “complex sale” situation. It is a situation in which you have to demontrate your expertise to thwart all attempts at [...]

By translatorpower | Also posted in commoditization, comples sale, conversation, expertise, insider guide, leads, relationships, selling services, selling translation services, selling value, strategic marketing of translation services, trusted advisor | Comments (0)

How SMBs Can Turn Going-global into a Rich Communication Experience

February 1, 2007 – 10:05 pm

One way to avoid the “commoditization” of your translation services, is to “add value”, for example by presenting yourself not just as a translator but as a “strategic global communication consultant”. Obviously, you have to live up to your new characterization by really “walking the talk”, i.e. doing what you say you do. This entails [...]

By translatorpower | Also posted in communication, Global Communication, Globalization, going global, internationalization, localization, market research, SMBs, translation | Comments (0)
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