Category Archives: translation agencies

A Great Translation Agency!

November 6, 2007 – 5:48 pm

If you like working for Translation Agencies, as opposed to Direct Clients (of course you can do both!), here is a one I would unhesitatingly recommend: it’s called Lingo24. You can go to their website and apply (They need “good quality translators and proofreaders in all languages”). They are quite friendly and I’m sure you’ll [...]

By translatorpower | Also posted in insider guide, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, translation agency, translation services marketing, Translator Power | Comments (1)

Strategic Marketing of Translation Services – Do you know your market(s)?

July 19, 2007 – 6:44 pm

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, SIDA in Sweden, Development Agencies…) International Organizations and Institutions? (UN, UNESCO, UNICEF, WHO, World Bank, [...]

By translatorpower | Also posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation services marketing, Translator Power | Comments (1)

Differentiate and Avoid Commoditization!

June 8, 2007 – 12:37 am

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are determined on the basis of an active market, rather than by the supplier (or other [...]

By translatorpower | Also posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation service, Translator Power, trusted advisor | Comments (2)
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