“Obama’s Election Means … More Translation Work!”

Image via Wikipedia Believe it or not Barack Obama‘s election as President of the USA means more work for translators/interpreters! This is not based on any Harvard study, or AMA research, or high-falutin’ statistics. It’s simple, commonsense, down-to-earth KLT marketing. As we all know, (or should know) people usually prefer to buy from those they [...]

Continued Stability in US $12 Billion-plus Translation Industry

Image via Wikipedia The dollar is falling, but globalization presses on – with an increased demand for translation. read more | digg story A.M.Sall P.S. Click here to download your copy of “The Insider Guide to The Strategic Marketing of Translation Services“, the book no translator/interpreter in his/her right mind should even think of going [...]

Research Sources for Writers: A Guide to Backing up Your Words

Here is an incredibly useful article by Clay Collins: you can go much deeper and further than Google in your research for an article you’re writing, a post, a book… or just for the love of knowledge! It’s called Open Access. And it’s free Join the Open Access Movement When you read the post, make [...]

Marketing Your Translation Services with Ads – General Observations

As in all marketing and communication activities, the cornerstone here is: “Know Your Target Market”, which of course includes knowing WHO they are, WHERE they meet (both online and offline), WHAT media they use (newspapers, magazine, radio, TV, online social media…), ideally everything about them. Times Square, originally uploaded by jwowens. Then there are 4 [...]

Top 5 Facebook Marketing Resources

Top 5 Facebook Marketing Resources saturday morning off mariposa street, originally uploaded by pbo31. Remember the Translator Power post on networking? I am sure you’ve been hearing a lot about Social Media like Facebook, LinkedIn, etc. Facebook has graduated from a college kid meeting ground to a full-blown business networking site. Some say it’s better [...]

Marketing Your Translation Services – Do you Like Test Translations?

Quiksilver Pro Gold Coast_1259, originally uploaded by Michael Dawes. Do you like test translations? Here is an article by a highly experienced translator Read the article and tell us what you think. Do you think test translations may be useful, i.e. really get you work? Do you think it’s a waste of time? Do you [...]

2 Awesome Marketing and Business Resources for You!

1. Freelance Folder is a multi-authored blog dedicated to helping entrepreneurs and freelancers. This blog is a real goldmine for anyone in the freelancing business, including freelance translators/interpreters. Among the “gems” you’ll find in this post, aptly enough titled “Give your freelancing career a boost“, by Ritu B. Pant “a blogger who writes about blogging, [...]

Translator Power Goes Red!

Your favorite blog “Translator Power” has decided to go red. In fact wherever you go on the Translator Power Network you’ll see red, in all its nuances. For example on the Social Nework, which used to be a mix of blue and green. You’ll also see red on our companion website “Translator Power.com“. It’s not [...]

Translators and Interpreters, Marketing is More Essential than Ever!

Here you can expect to find ANYTHING concerning translators, translation, interpreters and interpreting, in particular how best to market your services, as well as language in general Frequent entries on the art and science of translation, new ideas, thoughts and trends on work conditions, payment practices, terminology, syntax, demand and supply, a bit less “serious” [...]