Category Archives: trusted advisor

Marketing Education!

January 18, 2008 – 9:59 pm

Based on Jason O’Connor’s article, a couple of Translator Power posts (Network or die and Use online business networking) and the links that follow, I invite you to spend the weekend getting a full-blown education on internet marketing (or maybe just brushing up . There are over 250 links (yes, that’s not a typo two [...]

By translatorpower | Also posted in Amsall, DOSHDOSH, Forbes, Insider Guide to the Strategic Marketing of Translation, Jason O'Connor, LinkedIn, marketing, Marketing blog, marketing your translation services, networking, online business networking, online social networking, Seth Godin, Social Media, social networking, social networks, Tamar Weinberger, Techipedia, Translation service marketing, translation services marketing, translator, Translator Power, trust | Comments (0)

Differentiate and Avoid Commoditization!

June 8, 2007 – 12:37 am

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are determined on the basis of an active market, rather than by the supplier (or other [...]

By translatorpower | Also posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power | Comments (2)

How Sheila Anderson Landed Her First Client

May 13, 2007 – 1:48 pm

Sheila Anderson’s first real client was ABC, an SMB exporting chips, semiconductors, integrated circuits and microprocessors to Germany. One day a girl working there showed her a letter to their new German client. Sheila was shocked. The translation was horrible. It almost made her sick. “Are you REALLY going to send this letter to your [...]

By translatorpower | Also posted in 1st client, first client, marketing, referrals, relationship, SMB, target market, testimonials, translate, translation, translator | Comments (1)

Selling Translation Services is Not Like Selling Groceries

May 5, 2007 – 12:35 am

(A short extract from my upcoming “Insider Guide to the Strategic Marketing of Translation Services“) You must understand that selling translation services is not like selling groceries. Most of the time, you are in a “complex sale” situation. It is a situation in which you have to demontrate your expertise to thwart all attempts at [...]

By translatorpower | Also posted in commoditization, comples sale, conversation, expertise, insider guide, leads, relationships, selling services, selling translation services, selling value, strategic marketing of translation services, target market | Comments (0)
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