Empathy and expertise

In dealing with your audience’s opinions/perceptions, you must strike a delicate balance between on the one hand “He’s one of us”, i.e. make them identify with you, and empathise, …

and, on the other hand “He knows what we do not know”, i.e. make them recognize your expertise and authority

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About translatorpower

The Cross-cultural Connector, The Global Mindset Advocate
This entry was posted in authority, empathy, expertise, opinions and perceptions. Bookmark the permalink.

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