What do you think of these 2 quotes?
1. “Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to influence other customers. Figure out how to develop for, advertise to, or reward either group. Ignore the rest.” (Seth Godin)
2. “If you’re smart enough to be a translator and/or an interpreter, you’re smart enough to do your own marketing” (A.M.Sall)