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Something very important the writer draws our attention to: “But your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers.”
Unfortunately, PRWeb, the hugely influential online press release publisher is no longer free!
You must read David Meerman Scott’s ebook, if only as an indispensable complement to my (free) 7-Part ecourse on How to Market Your Translation/Interpreting Services through Press Releases