Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s)

I mean do you really, really know your market or markets?

Who are your (main) clients?

Translation Agencies?
Big corporations?
Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …)
Government Agencies? (USAID, Eximbank, SIDA in Sweden, Development Agencies…)
International Organizations and Institutions? (UN, UNESCO, UNICEF, WHO, World Bank, European Union, African Union…)
Academia? (Educational institutions, research institutes…)
Personal translations? (Birth Certificates, Diplomas, letters… Very short, usually less than 50 words but you can get a large volume of orders)

Who else…?

You must ask yourself these questions, put everything on the table and strategically decide to pick out a niche, dominate it and make it your own.

Once you have your type of client, look at industries.

Example: (If you are an English/German translator, but obviously this will work for any language pair)

Big Corporations

1. Legal and other business, English/German Translations for U.S-based Services Big Corporations exporting to Germany

You can subdivide your niche into mini-niches – based on specific markets: lawyers, accountants, etc and/or specialties: contracts, patents…

2. Medical, Pharmaceutical and Biotech English/German Translations for U.K.-based big pharmaceutical corporations exporting to Germany


3. IT English/German Translations for Irish-based SMBs/SMEs exporting to Germany

4. Travel and Tourism English/German Translations for Australia-based SMBs/SMEs (Tour Operators) organizing tours in Germany

We’ll develop this a bit further in our future posts. Meanwhile, enjoy the following resources:

For Big Corporations

Jill Konrath’s Selling to Big Companies
Bernadette Doyle’s How to Attract Corporate Clients


Anita Campbell’s How to Sell to Small Business Owners and SmallBizTrends

John Jantsch’s DuctTape Marketing

Have a cool time with your research and strategic marketing and restructuring


P.S. Click here to download your copy of “The Insider Guide to The Strategic Marketing of Translation Services“, the book no translator/interpreter in his/her right mind should even think of going without :-). Or maybe you’d rather take a look at the Free Preview first? This is the book you’ve been waiting for so impatiently: it’s here NOW. So why wait any longer…!?


P.P.S. Subscribe to Translator Power and successfully market your translation/interpreting services either by Email or if you prefer the feed, just look on your left and make your choice!



About translatorpower

The Cross-cultural Connector, The Global Mindset Advocate
This entry was posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power. Bookmark the permalink.

One Response to Strategic Marketing of Translation Services – Do you know your market(s)?

  1. Pingback: Translator Power Selling to Big Companies - How to Stop Losing Sales «

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