Translator, Network or Die!

“When the most important part of an industry becomes a commodity, that industry does not usually disappear, but its value migrates to another part of the industry” (O’Reilly)

As translation is fatally becoming a commodity, the value in the Translation/Localization industry is migrating to cross-cultural coaching, consulting, networking, relationship-building and managing. Now all you can do is use translators, or even machine translation, as your a commodity, as cheap labor, as your “beasts of burden”

The Translation/Localization industry will not disappear but the translator’s profession will be commoditized and demeaned.

Once Machine Translation reaches 90% accuracy, LSPs (Language Service Providers) will only need Projet Managers and a couple of high-level post-editors and proof-readers. Your job will soon be turned over to a machine if you don’t clearly show you can do better than a machine…

Long ago, the leaders of the translation industry were translators.

But already, the translation industry is no longer led by translators. Leadership has slowly but surely slipped out of the timid hands of translators. The industry leaders are no longer the translators but the marketers, great communicators, warm-hearted networkers, astute dealmakers (intermediaries, middlemen).

Those who know how to talk and communicate with clients will simply turn translators into (cheap labor) contract workers

Networking is the future of our industry.

Try to keep in close contact with the market, with INDIVIDUAL clients

Be a Master of Cross-cultural Mediation, a cross-cultural connector (C-Cubed)

Translators find it difficult to approach Big Corporations, so you turn yourself into a Big Corporation and join the Big Guys! Network with them, go to their places, speak their language, behave like them. Behave as an equal and you will be treated like an equal!

This is the only way out for us!

What do you say?


P.S. Click here to download your copy of The Insider Guide to The Strategic Marketing of Translation Services, the book no translator/interpreter in his/her right mind should even think of going without :-). Or maybe you’d rather take a look at the Free Preview first? This is the book you’ve been waiting for so impatiently: it’s here NOW. So why wait any longer…!?


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About translatorpower

The Cross-cultural Connector, The Global Mindset Advocate
This entry was posted in Adding Value, Amsall, beasts of burden, coaching, commoditization, consulting, cross-cultural, cross-cultural connector, global communication consultant, Insider Guide to the Strategic Marketing of Translation, machine translation, networking, relationship, relationship-building, translator, Translator Power, translators. Bookmark the permalink.

2 Responses to Translator, Network or Die!

  1. Pingback: Marketing Education! « Translator Power

  2. Pingback: Top 5 Facebook Marketing Resources « Translator Power

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