How to Write a Press Release to Market Your Translation Services – Part I

How to Write a Press Release to Market Your Translation Service – Part I

NYC, originally uploaded by cat•girl.

This is a 3-part-tutorial. Parts II and III will be published in 2 and 4 days respectively.

A. How to write a Press release (or News release)

It is obviously not possible to go into details in this short Tutorial. The most important point is to realize that a Press Release is neither an Ad nor even an Advertorial.

The 5 parts of a PR:

Headline: Grab attention and force people to read

Subhead: Short intro to expand the Headline

Lead Paragraph: Tell the major facts of the story. This paragraph should include who, what, when, where and how.

Remaining paragraphs: Briefly give more details about the story.

End: Should include a little information about the business owner and his business. Only info, no hype!

This structure is sometimes called the ‘inverted pyramid’, because the most important information must come first (on top).

IMPORTANT: Statistics help validate a story (you can get them from a variety of places, including Google searches, trade associations, research papers, and the U.S. Census Bureau)

B. News Release example

Remember Val Chen? Now take a look at the following News Release to illustrate the points above. It conforms to all good News Release requirements (except statistics, which is not really a requirement). You can find this News Release (and much more) in the “Insider Guide to The Strategic Marketing of Translation Services” – Click here for a Free Preview


CONTACT: Valerie Chen
Phone: xyz-abc df ij/mobile: xyz-klm-nopq


“When in China Do as the Chinese Do”

For SMBs, cultural flexibility is the key to swift and everlasting success on the China marketplace Chinese American translator, Valerie Chen has just launched a website where she showcases her deep and vast knowledge of Chinese culture. The new website ( targets Small and Midsize Businesses (SMB) which seem to find it a daunting task to do business in China.

Ms Chen seems to have a soft spot for SMBs. Huge companies tend to rely too much on their financial clout. They don’t seem to realize there are things money can’t buy, even in China and however “business-minded” the Chinese may be.

“Freelance translators and SMBs, especially those where you can ‘walk straight to the Boss and talk to him or her’ are cast in the same mould, and there is every reason why they should get along fine”

On the site, it is possible to listen to Chinese music, a Chinese poetry recital (There is a written translation of the lyrics), learn a lot about Chinese culture, including a bit of Mandarin Chinese language (“Not too much, though”, quips Ms Chen “otherwise you won’t need my translation or interpreting services!”)

All the Mp3’s are downloadable

There is also a “serious” side to the website: it is chock-full of information on the Chinese economy, investment opportunities, legal and institutional environment, etc.

Says Ms Chen: “We’ve done all the research for you”

Valerie Chen makes frequent trips to China, “to keep abreast of new developments and feel the pulse”

She can translate all your documents, interpret for you if you have guests from China, even escort you to China, all this at (very) short notice.

Just like anywhere else in the world, the Chinese prefer to do business with people they know, like and trust (KLT), all other things being equal, warns Ms Chen.

“However gruff you may be, we can easily turn you into a likeable person in China, that’s a promise!”

Anyone planning on selling to China should visit this website. There you can also find the dates and venues of Valerie’s Public Talks on various China topics

The website has a companion blog where it’s so much easier to “talk” to Valerie (

Quite an experience, really.


CONTACT: Valerie Chen
Email: mailto:val
W ebsite:
Phone: xyz-abc df ij/mobile: xyz-klm-nopq


End of Part I

In 2 days’ time, in Part II. You’ll learn how this News Release conforms to the above requirements and you’ll also get an Action Plan on rewriting the same News Release using different angles.

Note: This is a (slightly adapted) short excerpt from “The Insider Guide to the Strategic Marketing of Translation Services”. (Click here for Free Preview)


P.S. Subscribe to Translator Power and successfully market your translation/interpreting services either by Email or if you prefer the feed, just look on your left and make your choice!

P.P.S. I am now working on revamping, the companion website to your favorite blog 🙂 Look out for the “LearningBase” section, with a bumper crop of resources on how to market your translation services, GILT, Social Media Marketing, Cultural Competency, Translation Agencies, Portals, Directories, and much more…


About translatorpower

The Cross-cultural Connector, The Global Mindset Advocate
This entry was posted in Amsall, China, Chinese, English-Chinese translation, freelance, freelance translators, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing your translation services, news release, PR, press release, small business, SMB, SMBs, strategic marketing of translation services, Subscribe, translation, Translation service marketing, translation services marketing, translator, Translator Power, Val Chen, Valerie Chen and tagged , , , , , , , . Bookmark the permalink.

1 Response to How to Write a Press Release to Market Your Translation Services – Part I

  1. Pingback: How to Write a Press Release to Market Your Translation Services - PART II « Translator Power

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s