“Obama’s Election Means … More Translation Work!”

The Audacity of Hope

Image via Wikipedia

Believe it or not Barack Obama‘s election as President of the USA means more work for translators/interpreters!

This is not based on any Harvard study, or AMA research, or high-falutin’ statistics. It’s simple, commonsense, down-to-earth KLT marketing.

As we all know, (or should know) people usually prefer to buy from those they know, like and trust (KLT). And we are talking about the US selling abroad here.

The vast majority of the people in this world are “non-whites” and will find it very easy to identify with Barack Obama. Identifying wth somebody is certainly the highest form of KLT!

Look at this: VIDEO: Obama Celebrations Around World

And this: Obama Wins; The World Responds: In China “Opinion polls indicated two-thirds of Chinese people favored Obama, believing his racial background would give him a more international outlook.” But even ‘Old Europe’ has joined the chorus: “Europeans rejoiced over Obama’s election after eight years of an extremely unpopular Bush presidency.”

Finally this: Barack Obama has captivated the world

Of course Barack Obama is neither a Small Business owner nor a corporate CEO. He won’t be doing the exporting himself. But as President of the USA, his positive personal image is bound impact the whole country’s image. Awesome KLT!

So, all this will result in a huge boost to US exports, therefore to more translation work. Q.E.D. 🙂

Translators/interpreters, are you ready for a new Gold Rush?

A.M.Sall

P.S. Click here to download your copy of “The Insider Guide to The Strategic Marketing of Translation Services“, the book no translator/interpreter in his/her right mind should even think of going without :-). Or maybe you’d rather take a look at the Free Preview first? This is the book you’ve been waiting for so impatiently: it’s here NOW. And did I mention I’m now working on the 2nd edition, which will be much more complete, but also with a higher price (yes, there’s going to be a price rise!). Now here is the deal: if you get the book now (at the current price), you’ll get the 2nd edition for free. So why wait any longer…!?

*******

Subscribe to Translator Power and successfully market your translation/interpreting services either by Email or if you prefer the feed, just look on your left and make your choice!

Reblog this post [with Zemanta]
Advertisements

About translatorpower

The Cross-cultural Connector, The Global Mindset Advocate
This entry was posted in Amsall, China, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, small business, strategic marketing of translation services, Translator Power, translator/interpreter, translators and tagged , , , , , . Bookmark the permalink.

One Response to “Obama’s Election Means … More Translation Work!”

  1. Pingback: “Linguistically-aware Leadership” « Translator Power

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s