5 Content Strategies for Boring Brands (Content Marketing Institute)

As you set out marketing your services, you may think that “Translation” is not an overly ‘exciting’ topic for your Target Market. Take a look at this post, and others on the same “Content Marketing Institute” blog. Just search for ‘Boring brands’ (Top/Right)

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.

So, how should you get people to take interest in a boring brand? (Read On!/)

And tell us what you think

Amadou M. Sall

About translatorpower

The Cross-cultural Connector, The Global Mindset Advocate
This entry was posted in marketing translation services, marketing your translation service and tagged , . Bookmark the permalink.

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