Writing is part of – or the very heart of – marketing, Content Marketing, to be more precise. So if you want to market, first learn how to write!
It’s the end of January and the initial excitement that once emanated from your new year’s writing goals may be losing its luster. Nearly a hundred years ago Virginia Woolf wrote in her diary:
It is worth mentioning, for future reference, that the creative power that bubbles so pleasantly in beginning a new book quiets down after a time . . . Doubts creep in. Then one becomes resigned. Determination not to give in . . . keep one at it more than anything.
Austin Kleon put a modern spin on it in his book Steal Like an Artist:
It is easy to step aside and let life get in the way – to make excuses for not writing. It is very difficult to press on and follow through. In his book Coaching the Artist Within the prolific creativity coach Eric Maisel wrote:
Some determined artists weather even the most…
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