Category Archives: advertising

Marketing Your Translation Services with Ads – General Observations

As in all marketing and communication activities, the cornerstone here is: “Know Your Target Market”, which of course includes knowing WHO they are, WHERE they meet (both online and offline), WHAT media they use (newspapers, magazine, radio, TV, online social … Continue reading

Posted in ads, advertising, Amsall, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing your translation service, marketing your translation services, translation marketing, translation services marketing, Translator Power, translator/interpreter | Tagged , , , | Leave a comment

Marketing Your Translation Services through Press Releases – Part II

The difference between Advertising and Publicity. Advertising is something you create, pay for and control. Publicity is something someone else writes or says about you when you do something good, noteworthy or interesting. Of course you can write it yourself, … Continue reading

Posted in advertising, marketing translation services, news release, presse release, publicity, Sheila Anderson, Valerie Chen | Leave a comment

Dan Kennedy: ReCycle – or The Power of a “Swipe File”

Will you be shocked by great marketer Dan Kennedy’s advice?: “Of all the lessons I’ve learned in marketing, this one stands out above all others: avoid creative invention” (In my soon to be published “The Insider Guide to the Strategic … Continue reading

Posted in advertising, Amsall, Blog carnival, Dan Kennedy, marketing, swipe file | Leave a comment