Category Archives: differentiation

Selling to Big Companies – How to Stop Losing Sales

Remember I told you about Jill Konrath’s Selling to Big Companies 2 weeks ago. This lady is just amazing. I couldn’t resist posting the whole of this article on Translator Power. As you can see, it’s both deeply insightful and … Continue reading

Posted in Amsall, differentiate, differentiation, Insider Guide to the Strategic Marketing of Translation, Jill Konrath, marketing translation services, selling services, selling translation services, strategic marketing of translation services, translation services, Translator Power | Leave a comment

Differentiate and Avoid Commoditization!

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are … Continue reading

Posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power, trusted advisor | 2 Comments