Category Archives: empathy

Empathy and expertise

In dealing with your audience’s opinions/perceptions, you must strike a delicate balance between on the one hand “He’s one of us”, i.e. make them identify with you, and empathise, … and, on the other hand “He knows what we do not … Continue reading

Posted in authority, empathy, expertise, opinions and perceptions | 5 Comments

Translator Power Paradox or The Translator’s Hidden Powers

The translator’s power lies in latency This is just a fancy way of saying that a good translation must not read like… a translation The translator is only powerful when he/she disappears and his/her motto should be: the more inconspicuous, … Continue reading

Posted in emotional Intelligence, empathy, EQ, high IQ, interpreter, language, market, maximum audibility, maximum visibility, target audience, translation, translator | Leave a comment