Category Archives: global communication consultant

Translator, Network or Die!

“When the most important part of an industry becomes a commodity, that industry does not usually disappear, but its value migrates to another part of the industry” (O’Reilly) As translation is fatally becoming a commodity, the value in the Translation/Localization … Continue reading

Posted in Adding Value, Amsall, beasts of burden, coaching, commoditization, consulting, cross-cultural, cross-cultural connector, global communication consultant, Insider Guide to the Strategic Marketing of Translation, machine translation, networking, relationship, relationship-building, translator, Translator Power, translators | 2 Comments

Differentiate and Avoid Commoditization!

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are … Continue reading

Posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power, trusted advisor | 2 Comments