Category Archives: going global

How to Sell Overseas

Image by ~Terrie K ~ via Flickr Do you remember this Translator Power post and this one, and also this one? Now, check out this article in Business Weekk to confirm all that and act consequently: “If you aren’t selling … Continue reading

Posted in Amsall, global marketplace, Global Scene, Globalization, going global, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, Translator Power | Tagged , , , , , , , , , | Leave a comment

Differentiate and Avoid Commoditization!

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are … Continue reading

Posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power, trusted advisor | 2 Comments

Globalization is Here to Stay and the Future of Translation is Bright!

Globalization is definitely here to stay. Always be poised to seize new opportunities as they spring. The interactive world is going more and more global. Says Rohit Bhargava of Social Media Optimization (SMO) fame: “Ad-Tech is one of the biggest … Continue reading

Posted in Ad-Tech, Globalization, going global, Rohit Bhargava, SMO, translation | 3 Comments

How SMBs Can Turn Going-global into a Rich Communication Experience

One way to avoid the “commoditization” of your translation services, is to “add value”, for example by presenting yourself not just as a translator but as a “strategic global communication consultant”. Obviously, you have to live up to your new … Continue reading

Posted in communication, Global Communication, Globalization, going global, internationalization, localization, market research, SMBs, target market, translation | Leave a comment