Category Archives: IG

Translator Power Goes Red!

Your favorite blog “Translator Power” has decided to go red. In fact wherever you go on the Translator Power Network you’ll see red, in all its nuances. For example on the Social Nework, which used to be a mix of … Continue reading

Posted in Amsall, Amsall's Translator Power Network, IG, Insider Guide to the Strategic Marketing of Translation, marketing translation services, marketing your translation services, strategic marketing of translation services, translator, Translator Power, translator/interpreter | Leave a comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

Negotiating a Translation Contract – How Powerful is Your BATNA?

“But what on earth is a BATNA?” Maybe you are asking this question. Don’t worry, we’re here to answer that 🙂 Let’s try our good friends at Wikipedia. This is what they say: In negotiation theory, the best alternative to … Continue reading

Posted in Amsall, bargaining position, BATNA, contract, counterparty, IG, Insider Guide to the Strategic Marketing of Translation, Penelope Trunk, translation, Translator Power | Leave a comment