Category Archives: Insider Guide to the Strategic Marketing of Translation

“How To Break into the Translation Industry”

Here is a great article from the “Translation and Interpretation Blog” . Just check it out and remember to download the PDF! Very interesting 🙂 Enjoy! A.M.Sall P.S. Click here to download your copy of “The Insider Guide to The … Continue reading

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A Freelance Translator’s Recession Survival Kit

Image via Wikipedia Here is a guest post from our good friend Ofer Tirosh over at Tomedes *** A freelance translator’s recession survival kit The economy is down big time, and it seems that survival would be bleak for quite … Continue reading

Posted in Amsall, freelance, freelance translators, freelancer, Insider Guide to the Strategic Marketing of Translation, Translator Power | Leave a comment

“Linguistically-aware Leadership”

Image via Wikipedia Remember my post on Obama and more translation work? Commonsense Advisory’s Global Watchtower blog’s latest issue brings us a post titled “Early Signs of Linguistically-Aware Leadership” There is a good attempt to answer the question: “How will … Continue reading

Posted in Amsall, business, Insider Guide to the Strategic Marketing of Translation, language, opportunities, opportunity, translation, Translator Power | Tagged , , , , , | Leave a comment

“50 Things Your Customers Wish You Knew”

Cover of Post Awesome blog post by Sonia Simone (Remarkable  Communication. Please go there and sign up, at least for email updates). Read and “internalize” (one of my friends’ favorite words!). Once you’ve read and internalized it, you won’t need … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, marketing, marketing lessons, marketing your translation services, strategic marketing of translation services, Translator Power | Tagged , , , , | 3 Comments

Localisation is more than a Game for some Eastern Industries…

Image via Wikipedia Here a is a guest post I just received from my friends at Lingo24, which as you know, is one of my favorite Translation Agencies. (Note that I haven’t changed the original British spelling, I hope you … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, L10n, LISA, localization, Localization Industry, market your translation/interpreting services, marketing your translation services, selling translation services, strategic marketing of translation services, Translator Power | Tagged , , , , , , , , , , | Leave a comment

“Economic crisis? Some LSPs ask ‘What crisis?'”

In its latest post, the Global Watchtower blog explains why “Companies frequently mention growth rates ranging from 20 to 40 percent over the past year…” So it seems some LSPs (Language Service Providers) are not really suffering from the economic … Continue reading

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“Obama’s Election Means … More Translation Work!”

Image via Wikipedia Believe it or not Barack Obama‘s election as President of the USA means more work for translators/interpreters! This is not based on any Harvard study, or AMA research, or high-falutin’ statistics. It’s simple, commonsense, down-to-earth KLT marketing. … Continue reading

Posted in Amsall, China, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, small business, strategic marketing of translation services, Translator Power, translator/interpreter, translators | Tagged , , , , , | 1 Comment

Want to guest-blog?

Too much work, really – both translating and consulting. Do you want to guestblog for Translator Power? Drop me a line at Amsall (Please put “TP guest blog” in the “Subject line”) Anything goes, as long as it’s (closely or … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, translation, Translator Power | Tagged , , , , | Leave a comment

Interesting comments!

Image via Wikipedia Two posts that were written a long time ago have just received very interesting comments. Check them out here and here. Have a cool weekend! A.M.Sall P.S. Click here to download your copy of “The Insider Guide … Continue reading

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Top 25 Translation Companies

Image via Wikipedia Commonsense Advisory has just published its Annual “Ranking of Top 20 Translation Companies“. As you will note, this time they choose to rank the Top 25 instead of the Top 20 because, as they say: “Solid growth … Continue reading

Posted in Amsall, freelancers, Insider Guide to the Strategic Marketing of Translation, marketing translation services, Translator Power | Tagged , | Leave a comment

Translator Experience Day – Glenn Cain

As they say in Swahili “Ahadi ni deni”: “A promise is a debt” or if you prefer French “Chose promise, chose due”. Here is the interview I promised. Glenn Cain is a truly experienced translator. Before founding The Yndigo Translation … Continue reading

Posted in Amsall, Glenn Cain, Insider Guide to the Strategic Marketing of Translation, marketing, Marketing blog, marketing your translation services, service marketing, Social Media, strategic marketing of translation services, translation marketing, Translator Power, Translator's website, Translators' Websites, Yndigo | Tagged , , , , , , , | 2 Comments

Hello :-)

Hello, I’m back. And it’s been a long, long time! I’ve been extremely, terriby busy doing… guess what, simply translating! Well that’s my job, after all. And this reminds me of a post I did some time ago. Now, here’s … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, Translator Power, translators | Tagged , , , | 2 Comments

Continued Stability in US $12 Billion-plus Translation Industry

Image via Wikipedia The dollar is falling, but globalization presses on – with an increased demand for translation. read more | digg story A.M.Sall P.S. Click here to download your copy of “The Insider Guide to The Strategic Marketing of … Continue reading

Posted in Amsall, global marketplace, Global Scene, Globalization, Insider Guide to the Strategic Marketing of Translation, Translator Power, translator/interpreter, translators, US Dollar | Tagged , , , , , | Leave a comment

Translation Industry News

Image via Wikipedia A very interesting article on the translation industry. I particularly liked this bit: “It’s a good business these days with everything going global,” explains Lori Ann Elzerman, founder of Expert Language Services in Rochester Hills (Michigan, USA). … Continue reading

Posted in Amsall, global marketplace, Global Scene, Globalization, Insider Guide to the Strategic Marketing of Translation, opportunities, Translator Power, translators | Tagged , , , , , , , | 1 Comment

The Insider Guide – Recommendation

Image via Wikipedia If you still need a recommendation to get “The Insider Guide to the Strategic Marketing of Translation Services“, just check out English/German and Italian/German translator Elisabeth Hippe-Heisler’s blog Have a cool weekend! A.M.Sall P.S. Click here to … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, marketing translation services, marketing your translation services, strategic marketing of translation services, translation, Translator Power, translators | Tagged , , | Leave a comment

How to Sell Overseas

Image by ~Terrie K ~ via Flickr Do you remember this Translator Power post and this one, and also this one? Now, check out this article in Business Weekk to confirm all that and act consequently: “If you aren’t selling … Continue reading

Posted in Amsall, global marketplace, Global Scene, Globalization, going global, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, Translator Power | Tagged , , , , , , , , , | Leave a comment

Research Sources for Writers: A Guide to Backing up Your Words

Here is an incredibly useful article by Clay Collins: you can go much deeper and further than Google in your research for an article you’re writing, a post, a book… or just for the love of knowledge! It’s called Open … Continue reading

Posted in Amsall, Clay Collins, Insider Guide to the Strategic Marketing of Translation, marketing your translation services, Open Access, research, Translator Power, translator/interpreter | Tagged , , , , , , | Leave a comment

Marketing Your Translation Services with Ads – General Observations

As in all marketing and communication activities, the cornerstone here is: “Know Your Target Market”, which of course includes knowing WHO they are, WHERE they meet (both online and offline), WHAT media they use (newspapers, magazine, radio, TV, online social … Continue reading

Posted in ads, advertising, Amsall, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing your translation service, marketing your translation services, translation marketing, translation services marketing, Translator Power, translator/interpreter | Tagged , , , | Leave a comment

Top 5 Facebook Marketing Resources

Top 5 Facebook Marketing Resources saturday morning off mariposa street, originally uploaded by pbo31. Remember the Translator Power post on networking? I am sure you’ve been hearing a lot about Social Media like Facebook, LinkedIn, etc. Facebook has graduated from … Continue reading

Posted in Amsall, business networking, Facebook, Insider Guide to the Strategic Marketing of Translation, marketing your translation services, Social Media, social networking, Translator Power, translator/interpreter | Leave a comment

Marketing Your Translation Services – Is a Website Really a Must?

DSC01456, originally uploaded by Ars clicandi. Is it really necessary for a translator/interpreter to have a website? Many translators write to me to ask if a website is really necessary to market your translation services. The same question is also … Continue reading

Posted in Amsall, Cecilia Falk, insider guide, Insider Guide to the Strategic Marketing of Translation, Marina Varouta, market your translation/interpreting services, marketing your translation services, Translator Power, Translator's website | Leave a comment