Category Archives: insider guide

Marketing Your Translation Services – Is a Website Really a Must?

DSC01456, originally uploaded by Ars clicandi. Is it really necessary for a translator/interpreter to have a website? Many translators write to me to ask if a website is really necessary to market your translation services. The same question is also … Continue reading

Posted in Amsall, Cecilia Falk, insider guide, Insider Guide to the Strategic Marketing of Translation, Marina Varouta, market your translation/interpreting services, marketing your translation services, Translator Power, Translator's website | Leave a comment

“Translator Power” is on LifeHack’s “20 Great Resources on Entrepreneurship” List!

Do you know your favorite blog (Translator Power, of course 🙂 has made LifeHack‘s “20 Great Resources on Entrepreneurship” list. Writes “LifeHack”: “This list is a compilation of the best web resources for aspiring entrepreneurs and small business owners.” In … Continue reading

Posted in Amsall, entrepreneur, entrepreneurship, insider guide, Insider Guide to the Strategic Marketing of Translation, LifeHack, Listible, small business, Translator Power | Tagged , , , , | Leave a comment

Help, The US Dollar’s Falling!

Do you invoice in US Dollars? You better think again! And I’m sure you’ll do just that after reading this eye-opening Common Sense Advisory’s Global Watchtower post. BTW, you’ll be shocked to know that I normally used to invoice in … Continue reading

Posted in European clients, insider guide, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing translation services, marketing your translation service, marketing your translation services, strategic marketing of translation services, translation service, Translation service marketing, Translator Power, US clients, US Dollar | Tagged , , , , | Leave a comment

A Great Translation Agency!

If you like working for Translation Agencies, as opposed to Direct Clients (of course you can do both!), here is a one I would unhesitatingly recommend: it’s called Lingo24. You can go to their website and apply (They need “good … Continue reading

Posted in insider guide, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, translation agencies, translation agency, translation services marketing, Translator Power | 1 Comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

“The Insider Guide to The Strategic Marketing of Translation Services” is out!

Do you remember? I’ve been carrying on about my upcoming book, “The Insider Guide to The Strategic Marketing of Translation Services” since the early days of “Translator Power” It’s out now! (BTW, do you know I have been called “the … Continue reading

Posted in Amsall, insider guide, Insider Guide to the Strategic Marketing of Translation, niche market, strategies, tactic, technique, translation, Translator Power | 2 Comments

The Lonesome Expert’s Ballad!

Help! I feel lonely and I need some company! I am the First and Only Expert on the Marketing of Translation Services! I’ve been a professional translator for 35 years (since 1972!) so you can believe me when I tell … Continue reading

Posted in Amsall, Chantal Wilford, expert, First and Only Expert, freelance, freelance translators, insider guide, Insider Guide to the Strategic Marketing of Translation, Lonesome Expert, marketing, marketing translation services, marketing your translation services, niche market, professional translator, translation, Translator Power, translators | Leave a comment

Translator Power is 6 Months Old!

Translator Power is 6 months old. As you know, our tagline is: “Empowering Translators: From Freelancer to Entrepreneur – Opportunities, Marketing, Resources” Quite a mouthful, really 😉 This tagline gives us focus. And we always try to make sure we … Continue reading

Posted in Amsall, empowering translators, entrepreneur, entrepreneurship, freelancer, insider guide, marketing, opportunities, PR, resources, Translator Power | 1 Comment

Target Marketing Your Translation Services

Let’s look at 2 ways you can use Direct Mail to target your marketing: Geographic Target Marketing and Customer Target Marketing. These 2 techniques, also known as Testimonial Marketing (Dan Kennedy) can be extremely effective in getting you clients very … Continue reading

Posted in credibility, customer target marketing, geographic target marketing, insider guide, marketing translation services, target marketing, testimonial marketing, trust | 1 Comment

Selling Translation Services is Not Like Selling Groceries

(A short extract from my upcoming “Insider Guide to the Strategic Marketing of Translation Services“) You must understand that selling translation services is not like selling groceries. Most of the time, you are in a “complex sale” situation. It is … Continue reading

Posted in commoditization, complex sale, conversation, expertise, insider guide, leads, relationships, selling services, selling translation services, selling value, strategic marketing of translation services, target market, trusted advisor | Leave a comment