Category Archives: localization

Localisation is more than a Game for some Eastern Industries…

Image via Wikipedia Here a is a guest post I just received from my friends at Lingo24, which as you know, is one of my favorite Translation Agencies. (Note that I haven’t changed the original British spelling, I hope you … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, L10n, LISA, localization, Localization Industry, market your translation/interpreting services, marketing your translation services, selling translation services, strategic marketing of translation services, Translator Power | Tagged , , , , , , , , , , | Leave a comment

GILT and Tech Resources for Translators

You should sign up for Jost Zetzsche’s ‘The Tool Kit’, which he himself defines as “A biweekly newsletter for people in the translation industry who want to get more out of their computers.” In the latest issue, Jost mentions GALA’s … Continue reading

Posted in computers, GALA, GILT, localization, translation, translators | Leave a comment

How SMBs Can Turn Going-global into a Rich Communication Experience

One way to avoid the “commoditization” of your translation services, is to “add value”, for example by presenting yourself not just as a translator but as a “strategic global communication consultant”. Obviously, you have to live up to your new … Continue reading

Posted in communication, Global Communication, Globalization, going global, internationalization, localization, market research, SMBs, target market, translation | Leave a comment

GILT-Internationalization, a right-brainer approach

As a translator, i.e. a member of the GILT crowd, you must know what it is all about In GILT literature, you will encounter the following: G11n, I18n, and L10n. They simply mean Globalization, Internationalization, and Localization respectively, taking the … Continue reading

Posted in commodification, commoditization, G11n, GILT, Globalization, I18n, internationalization, L10n, LISA, localization, needs and wants, right-brainer | 8 Comments