Category Archives: market research

Market Research

The World Bank’s “Doing Business 2008” Report is out. This is a resource I would recommend for your market research. The Report is for sale ($35) but you probably don’t even have to buy it. Just visit the Doing Business … Continue reading

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Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about … Continue reading

Posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMB, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | 2 Comments

How SMBs Can Turn Going-global into a Rich Communication Experience

One way to avoid the “commoditization” of your translation services, is to “add value”, for example by presenting yourself not just as a translator but as a “strategic global communication consultant”. Obviously, you have to live up to your new … Continue reading

Posted in communication, Global Communication, Globalization, going global, internationalization, localization, market research, SMBs, target market, translation | Leave a comment