Category Archives: market

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about … Continue reading

Posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMB, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | 2 Comments

Top 20 Translation Companies

Commonsense Advisory’s Annual “Ranking of Top 20 Translation Companies“ is out. Regarding the methodology used, the authors Renato Beninatto and Donald A. DePalma write: “The guiding principle for which LSPs (Language Service Providers) we consider for this year’s Top 20 … Continue reading

Posted in Amsall, entrepreneur, freelance translators, interpreters, Language Service Providers, LSP, market, niche market, Top 20 Translation Companies, Translator Power | Leave a comment

From Freelancer to Entrepreneur – How I Did it

I was just like many other freelance translators Got all my jobs through networking and referrals, for many years (did I mention I’ve been “in the trenches” since 1972!) I didn’t “market”, didn’t even know it was really necessary That … Continue reading

Posted in entrepreneur, freelance, freelancer, market, marketing coaching, marketing consulting, marketing translation services, networking, referrals, translation, translation service, translators | Leave a comment

Translator Power Paradox or The Translator’s Hidden Powers

The translator’s power lies in latency This is just a fancy way of saying that a good translation must not read like… a translation The translator is only powerful when he/she disappears and his/her motto should be: the more inconspicuous, … Continue reading

Posted in emotional Intelligence, empathy, EQ, high IQ, interpreter, language, market, maximum audibility, maximum visibility, target audience, translation, translator | Leave a comment