Category Archives: marketing

How to Integrate Psychology Into Your Marketing (from Neil Patel’s “Quicksprout”)

How do you market your company? You probably try to optimize your site for search engines, try some content and social media marketing, test out a few paid ad sources, and maybe even focus on conversion optimization. Although those tactics can help you … Continue reading

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“50 Things Your Customers Wish You Knew”

Cover of Post Awesome blog post by Sonia Simone (Remarkable  Communication. Please go there and sign up, at least for email updates). Read and “internalize” (one of my friends’ favorite words!). Once you’ve read and internalized it, you won’t need … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, marketing, marketing lessons, marketing your translation services, strategic marketing of translation services, Translator Power | Tagged , , , , | 3 Comments

Plurkshop

Image via Wikipedia Do you want to know about Plurk, Plurkshops, conversations…? Read this and welcome! read more | digg story

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Translator Experience Day – Glenn Cain

As they say in Swahili “Ahadi ni deni”: “A promise is a debt” or if you prefer French “Chose promise, chose due”. Here is the interview I promised. Glenn Cain is a truly experienced translator. Before founding The Yndigo Translation … Continue reading

Posted in Amsall, Glenn Cain, Insider Guide to the Strategic Marketing of Translation, marketing, Marketing blog, marketing your translation services, service marketing, Social Media, strategic marketing of translation services, translation marketing, Translator Power, Translator's website, Translators' Websites, Yndigo | Tagged , , , , , , , | 2 Comments

Gary Halbert Passed Away Exactly One Year Ago!

Time really does fly fast. Exactly one year since Gary Halbert passed away. Read or re-read this post and remember Gary by learning from him. A.M.Sall P.S. Click here to download your copy of “The Insider Guide to The Strategic … Continue reading

Posted in copywriter, Copywriting, Gary Halbert, marketing | Tagged , , | 1 Comment

How to Write a Press Release to Market Your Translation Services – PART III

Write a Press Release to Market Your Translation Services – PART III cork_bridge2, originally uploaded by isaac harrell. E. You have written your Press Release, what now? You try to get it published or distributed for publishing. It’s not as … Continue reading

Posted in Amsall, marketing, Online PR service, pitch letter, PR, PR distributors, press release, press releases, The Translator Power Network, Translation service marketing, translation services, translation services marketing, Translator Power | Leave a comment

Translator Power News!

Some news about the Translator Power Network: 1. I have created the “Translator Power group” on Facebook. I invite  you to go there (click the link), join the group and meet fellow translators/interpreters to discuss issues regarding our profession and … Continue reading

Posted in Amsall, AskDaveTaylor, Dave Taylor, Facebook, machine translation, marketing, marketing your translation services, The Translator Power Network, Translator Power, translators | Leave a comment

Marketing Education!

Based on Jason O’Connor’s article, a couple of Translator Power posts (Network or die and Use online business networking) and the links that follow, I invite you to spend the weekend getting a full-blown education on internet marketing (or maybe … Continue reading

Posted in Amsall, DOSHDOSH, Forbes, Insider Guide to the Strategic Marketing of Translation, Jason O'Connor, LinkedIn, marketing, Marketing blog, marketing your translation services, networking, online business networking, online social networking, Seth Godin, Social Media, social networking, social networks, Tamar Weinberger, Techipedia, Translation service marketing, translation services marketing, translator, Translator Power, trust, trusted advisor | Leave a comment

Learn The Secret To Becoming An Expert At Anything

Do you want to be an expert at anything, including the Marketing of Translation Services or even Strategic Cross-cultural communication and Marketing? Then, read this article by an expert marketer and thought leader, Jason O’Connor! (Well, it a bit long, … Continue reading

Posted in Amsall, expert, expertise, marketing, marketing translation services, strategic, strategic cross-cultural communication, strategic marketing of translation services, translation, Translation service marketing, translation services marketing, Translator Power | 1 Comment

Excessive Efficiency!

I haven’t posted here for quite some time. You know why? Simply because I’ve fallen victim to my own marketing efficiency :-), meaning a true deluge of terribly prolific clients. So I have to work, just like Sheila and Val, … Continue reading

Posted in Amsall, French, French translation, Insider Guide to the Strategic Marketing of Translation, marketing, native language, Sheila Anderson, translation, Val Chen, Wolof | 3 Comments

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Moderator at LinkedInTranslation Group!

I’ve just been invited to moderate the LinkedInTranslation Group. If you are interested in “discussing and learning ways to improve your business networking skills, If you want to focus on the power of networking to benefit your business, career, and … Continue reading

Posted in Amsall, business networking, Insider Guide to the Strategic Marketing of Translation, LinkedInTranslation Group, marketing, marketing translation services, online business networking, online social networking, strategic, strategic marketing of translation services, Translator Power | Leave a comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

The Lonesome Expert’s Ballad!

Help! I feel lonely and I need some company! I am the First and Only Expert on the Marketing of Translation Services! I’ve been a professional translator for 35 years (since 1972!) so you can believe me when I tell … Continue reading

Posted in Amsall, Chantal Wilford, expert, First and Only Expert, freelance, freelance translators, insider guide, Insider Guide to the Strategic Marketing of Translation, Lonesome Expert, marketing, marketing translation services, marketing your translation services, niche market, professional translator, translation, Translator Power, translators | Leave a comment

Opportunities Galore!

Check out this article in Mark Micheau’s Translation People website. I bet the title will bring a smile to you face and brighten your “Monday morning blues” outlook. It goes: “Tsunami-like Opportunities for Translators“! It’s a rather general article on … Continue reading

Posted in Amsall, marketing, marketing skills, opportunities, translation, Translator Power | Leave a comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about … Continue reading

Posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMB, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | 2 Comments

Translator Power is 6 Months Old!

Translator Power is 6 months old. As you know, our tagline is: “Empowering Translators: From Freelancer to Entrepreneur – Opportunities, Marketing, Resources” Quite a mouthful, really 😉 This tagline gives us focus. And we always try to make sure we … Continue reading

Posted in Amsall, empowering translators, entrepreneur, entrepreneurship, freelancer, insider guide, marketing, opportunities, PR, resources, Translator Power | 1 Comment

How Sheila Anderson Landed Her First Client

Sheila Anderson’s first real client was ABC, an SMB exporting chips, semiconductors, integrated circuits and microprocessors to Germany. One day a girl working there showed her a letter to their new German client. Sheila was shocked. The translation was horrible. … Continue reading

Posted in 1st client, first client, marketing, referrals, relationship, SMB, target market, testimonials, translate, translation, translator, trusted advisor | 1 Comment

Dan Kennedy: ReCycle – or The Power of a “Swipe File”

Will you be shocked by great marketer Dan Kennedy’s advice?: “Of all the lessons I’ve learned in marketing, this one stands out above all others: avoid creative invention” (In my soon to be published “The Insider Guide to the Strategic … Continue reading

Posted in advertising, Amsall, Blog carnival, Dan Kennedy, marketing, swipe file | Leave a comment

Translators and their customers or clients

What do you think of these 2 quotes? 1. “Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to influence other customers. Figure out how to develop for, advertise to, or reward either group. … Continue reading

Posted in customer, customer influencer, interpreter, marketing, most profitable customer, translator | Leave a comment