Category Archives: marketing

Marketing Education!

Based on Jason O’Connor’s article, a couple of Translator Power posts (Network or die and Use online business networking) and the links that follow, I invite you to spend the weekend getting a full-blown education on internet marketing (or maybe … Continue reading

Posted in Amsall, DOSHDOSH, Forbes, Insider Guide to the Strategic Marketing of Translation, Jason O'Connor, LinkedIn, marketing, Marketing blog, marketing your translation services, networking, online business networking, online social networking, Seth Godin, Social Media, social networking, social networks, Tamar Weinberger, Techipedia, Translation service marketing, translation services marketing, translator, Translator Power, trust, trusted advisor | Leave a comment

Learn The Secret To Becoming An Expert At Anything

Do you want to be an expert at anything, including the Marketing of Translation Services or even Strategic Cross-cultural communication and Marketing? Then, read this article by an expert marketer and thought leader, Jason O’Connor! (Well, it a bit long, … Continue reading

Posted in Amsall, expert, expertise, marketing, marketing translation services, strategic, strategic cross-cultural communication, strategic marketing of translation services, translation, Translation service marketing, translation services marketing, Translator Power | 1 Comment

Excessive Efficiency!

I haven’t posted here for quite some time. You know why? Simply because I’ve fallen victim to my own marketing efficiency :-), meaning a true deluge of terribly prolific clients. So I have to work, just like Sheila and Val, … Continue reading

Posted in Amsall, French, French translation, Insider Guide to the Strategic Marketing of Translation, marketing, native language, Sheila Anderson, translation, Val Chen, Wolof | 3 Comments

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Moderator at LinkedInTranslation Group!

I’ve just been invited to moderate the LinkedInTranslation Group. If you are interested in “discussing and learning ways to improve your business networking skills, If you want to focus on the power of networking to benefit your business, career, and … Continue reading

Posted in Amsall, business networking, Insider Guide to the Strategic Marketing of Translation, LinkedInTranslation Group, marketing, marketing translation services, online business networking, online social networking, strategic, strategic marketing of translation services, Translator Power | Leave a comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

The Lonesome Expert’s Ballad!

Help! I feel lonely and I need some company! I am the First and Only Expert on the Marketing of Translation Services! I’ve been a professional translator for 35 years (since 1972!) so you can believe me when I tell … Continue reading

Posted in Amsall, Chantal Wilford, expert, First and Only Expert, freelance, freelance translators, insider guide, Insider Guide to the Strategic Marketing of Translation, Lonesome Expert, marketing, marketing translation services, marketing your translation services, niche market, professional translator, translation, Translator Power, translators | Leave a comment