Category Archives: niche market

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

“The Insider Guide to The Strategic Marketing of Translation Services” is out!

Do you remember? I’ve been carrying on about my upcoming book, “The Insider Guide to The Strategic Marketing of Translation Services” since the early days of “Translator Power” It’s out now! (BTW, do you know I have been called “the … Continue reading

Posted in Amsall, insider guide, Insider Guide to the Strategic Marketing of Translation, niche market, strategies, tactic, technique, translation, Translator Power | 2 Comments

The Lonesome Expert’s Ballad!

Help! I feel lonely and I need some company! I am the First and Only Expert on the Marketing of Translation Services! I’ve been a professional translator for 35 years (since 1972!) so you can believe me when I tell … Continue reading

Posted in Amsall, Chantal Wilford, expert, First and Only Expert, freelance, freelance translators, insider guide, Insider Guide to the Strategic Marketing of Translation, Lonesome Expert, marketing, marketing translation services, marketing your translation services, niche market, professional translator, translation, Translator Power, translators | Leave a comment

Top 20 Translation Companies

Commonsense Advisory’s Annual “Ranking of Top 20 Translation Companies“ is out. Regarding the methodology used, the authors Renato Beninatto and Donald A. DePalma write: “The guiding principle for which LSPs (Language Service Providers) we consider for this year’s Top 20 … Continue reading

Posted in Amsall, entrepreneur, freelance translators, interpreters, Language Service Providers, LSP, market, niche market, Top 20 Translation Companies, Translator Power | Leave a comment