Category Archives: relationship

Translator, Network or Die!

“When the most important part of an industry becomes a commodity, that industry does not usually disappear, but its value migrates to another part of the industry” (O’Reilly) As translation is fatally becoming a commodity, the value in the Translation/Localization … Continue reading

Posted in Adding Value, Amsall, beasts of burden, coaching, commoditization, consulting, cross-cultural, cross-cultural connector, global communication consultant, Insider Guide to the Strategic Marketing of Translation, machine translation, networking, relationship, relationship-building, translator, Translator Power, translators | 2 Comments

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part III – The Trojan Horse

The Trojan Horse (Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to research their market using … Continue reading

Posted in Amsall, interpreter, Iron and Steel Industry, online social networking, relationship, Sheila Anderson, SMBs, translator, Translator Experience Day, Translator Power, Trojan Horse, Val Chen, Valerie Chen | 1 Comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about … Continue reading

Posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMB, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | 2 Comments

Differentiate and Avoid Commoditization!

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are … Continue reading

Posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power, trusted advisor | 2 Comments

How Sheila Anderson Landed Her First Client

Sheila Anderson’s first real client was ABC, an SMB exporting chips, semiconductors, integrated circuits and microprocessors to Germany. One day a girl working there showed her a letter to their new German client. Sheila was shocked. The translation was horrible. … Continue reading

Posted in 1st client, first client, marketing, referrals, relationship, SMB, target market, testimonials, translate, translation, translator, trusted advisor | 1 Comment