Category Archives: relationships

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part IV – The Trojan Horse (Ctd)

(Translator Experience Day (TED) 2 weeks ago: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. After shortlisting 100 US SMB, all active in the … Continue reading

Posted in Amsall, Amsall's Free PR course for translators, BATNA, Direct Mail, interpreter, Iron and Steel Industry, LinkedIn, relationships, Sheila Anderson, SMBs, strategic, strategies, strategy, tactic, technique, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | Leave a comment

Selling Translation Services is Not Like Selling Groceries

(A short extract from my upcoming “Insider Guide to the Strategic Marketing of Translation Services“) You must understand that selling translation services is not like selling groceries. Most of the time, you are in a “complex sale” situation. It is … Continue reading

Posted in commoditization, complex sale, conversation, expertise, insider guide, leads, relationships, selling services, selling translation services, selling value, strategic marketing of translation services, target market, trusted advisor | Leave a comment