Category Archives: selling services

Selling to Big Companies – How to Stop Losing Sales

Remember I told you about Jill Konrath’s Selling to Big Companies 2 weeks ago. This lady is just amazing. I couldn’t resist posting the whole of this article on Translator Power. As you can see, it’s both deeply insightful and … Continue reading

Posted in Amsall, differentiate, differentiation, Insider Guide to the Strategic Marketing of Translation, Jill Konrath, marketing translation services, selling services, selling translation services, strategic marketing of translation services, translation services, Translator Power | Leave a comment

Selling Translation Services is Not Like Selling Groceries

(A short extract from my upcoming “Insider Guide to the Strategic Marketing of Translation Services“) You must understand that selling translation services is not like selling groceries. Most of the time, you are in a “complex sale” situation. It is … Continue reading

Posted in commoditization, complex sale, conversation, expertise, insider guide, leads, relationships, selling services, selling translation services, selling value, strategic marketing of translation services, target market, trusted advisor | Leave a comment