Category Archives: SMBs

How to Write a Press Release to Market Your Translation Services – PART II

Write a Press Release to Market Your Translation Services – PART II IMG_0068 珠海情侶中路的大樓燈飾.JPG, originally uploaded by Ray Yu. C. How this News Release Conforms to the Above Requirements LENGTH: 370 words HEADLINE: “When in China Do as the Chinese … Continue reading

Posted in Amsall, China, Chinese to English, Chinese translation, marketing translation services, marketing your translation services, news release, PR, press release, press releases, SMB, SMBs, strategic marketing of translation services, translation marketing, Translator Power, Val Chen, Valerie Chen | 2 Comments

How to Write a Press Release to Market Your Translation Services – Part I

How to Write a Press Release to Market Your Translation Service – Part I NYC, originally uploaded by cat•girl. This is a 3-part-tutorial. Parts II and III will be published in 2 and 4 days respectively. A. How to write … Continue reading

Posted in Amsall, China, Chinese, English-Chinese translation, freelance, freelance translators, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing your translation services, news release, PR, press release, small business, SMB, SMBs, strategic marketing of translation services, Subscribe, translation, Translation service marketing, translation services marketing, translator, Translator Power, Val Chen, Valerie Chen | Tagged , , , , , , , | 1 Comment

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part IV – The Trojan Horse (Ctd)

(Translator Experience Day (TED) 2 weeks ago: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. After shortlisting 100 US SMB, all active in the … Continue reading

Posted in Amsall, Amsall's Free PR course for translators, BATNA, Direct Mail, interpreter, Iron and Steel Industry, LinkedIn, relationships, Sheila Anderson, SMBs, strategic, strategies, strategy, tactic, technique, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | Leave a comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part III – The Trojan Horse

The Trojan Horse (Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to research their market using … Continue reading

Posted in Amsall, interpreter, Iron and Steel Industry, online social networking, relationship, Sheila Anderson, SMBs, translator, Translator Experience Day, Translator Power, Trojan Horse, Val Chen, Valerie Chen | 1 Comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about … Continue reading

Posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMB, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | 2 Comments

How SMBs Can Turn Going-global into a Rich Communication Experience

One way to avoid the “commoditization” of your translation services, is to “add value”, for example by presenting yourself not just as a translator but as a “strategic global communication consultant”. Obviously, you have to live up to your new … Continue reading

Posted in communication, Global Communication, Globalization, going global, internationalization, localization, market research, SMBs, target market, translation | Leave a comment