Category Archives: SMEs

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Translator Experience Day – Sheila-and-Val’s All-out Assault on the Steel Industry. Part II

(Last Sunday’s Translator Experience Day (TED): Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. They’ve started to learn as much as they can about … Continue reading

Posted in Amsall, interpreter, LinkedIn, market, market research, marketing, marketing translation services, PR, relationship, Sheila Anderson, small business, SMB, SMBs, SMEs, social networking, strategic, translator, Translator Experience Day, Translator Power, Val Chen, Valerie Chen | 2 Comments