Category Archives: translation agencies

A Great Translation Agency!

If you like working for Translation Agencies, as opposed to Direct Clients (of course you can do both!), here is a one I would unhesitatingly recommend: it’s called Lingo24. You can go to their website and apply (They need “good … Continue reading

Posted in insider guide, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, translation agencies, translation agency, translation services marketing, Translator Power | 1 Comment

Strategic Marketing of Translation Services – Do you know your market(s)?

Do you know your market(s) I mean do you really, really know your market or markets? Who are your (main) clients? Translation Agencies? Big corporations? SMBs/SMEs? Microbusinesses? Not-for-profit? (Human Rights and Peace organizations, Foundations, NGOs …) Government Agencies? (USAID, Eximbank, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, market, marketing, marketing translation services, niche market, SMBs, SMEs, strategic marketing of translation services, translation agencies, translation services marketing, Translator Power | 1 Comment

Differentiate and Avoid Commoditization!

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are … Continue reading

Posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power, trusted advisor | 2 Comments