Category Archives: translation service

Help, The US Dollar’s Falling!

Do you invoice in US Dollars? You better think again! And I’m sure you’ll do just that after reading this eye-opening Common Sense Advisory’s Global Watchtower post. BTW, you’ll be shocked to know that I normally used to invoice in … Continue reading

Posted in European clients, insider guide, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing translation services, marketing your translation service, marketing your translation services, strategic marketing of translation services, translation service, Translation service marketing, Translator Power, US clients, US Dollar | Tagged , , , , | Leave a comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

Differentiate and Avoid Commoditization!

The Wiki definition of a “commodity“: “A commodity is something that is relatively easily traded, that can be physically delivered, and that can be stored for a reasonable period of time. It is a characteristic of commodities that prices are … Continue reading

Posted in Amsall, commoditization, differentiate, differentiation, global communication consultant, going global, relationship, sales representative, translation agencies, translation service, Translator Power, trusted advisor | 2 Comments

From Freelancer to Entrepreneur – How I Did it

I was just like many other freelance translators Got all my jobs through networking and referrals, for many years (did I mention I’ve been “in the trenches” since 1972!) I didn’t “market”, didn’t even know it was really necessary That … Continue reading

Posted in entrepreneur, freelance, freelancer, market, marketing coaching, marketing consulting, marketing translation services, networking, referrals, translation, translation service, translators | Leave a comment