Category Archives: translation

“Twitter in FIGS Through Crowdsourced Translation”

From “Global Watchtower”: Twitter is going to make its site available in French, Italian, German, and Spanish (collectively known in the language services industry as “FIGS“ What do you think? Are you going to volunteer? A.M.Sall P.S. Click here to … Continue reading

Posted in Amsall, Crowdsourcing, FIGS, strategic marketing of translation services, Subscribe, translation, Translator Power | Tagged , | Leave a comment

“Linguistically-aware Leadership”

Image via Wikipedia Remember my post on Obama and more translation work? Commonsense Advisory’s Global Watchtower blog’s latest issue brings us a post titled “Early Signs of Linguistically-Aware Leadership” There is a good attempt to answer the question: “How will … Continue reading

Posted in Amsall, business, Insider Guide to the Strategic Marketing of Translation, language, opportunities, opportunity, translation, Translator Power | Tagged , , , , , | Leave a comment

Want to guest-blog?

Too much work, really – both translating and consulting. Do you want to guestblog for Translator Power? Drop me a line at Amsall (Please put “TP guest blog” in the “Subject line”) Anything goes, as long as it’s (closely or … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, strategic marketing of translation services, translation, Translator Power | Tagged , , , , | Leave a comment

The Insider Guide – Recommendation

Image via Wikipedia If you still need a recommendation to get “The Insider Guide to the Strategic Marketing of Translation Services“, just check out English/German and Italian/German translator Elisabeth Hippe-Heisler’s blog Have a cool weekend! A.M.Sall P.S. Click here to … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, marketing translation services, marketing your translation services, strategic marketing of translation services, translation, Translator Power, translators | Tagged , , | Leave a comment

Marketing Your Translation Services – Do you Like Test Translations?

Quiksilver Pro Gold Coast_1259, originally uploaded by Michael Dawes. Do you like test translations? Here is an article by a highly experienced translator Read the article and tell us what you think. Do you think test translations may be useful, … Continue reading

Posted in Amsall, Insider Guide to the Strategic Marketing of Translation, marketing your translation services, Test translations, translation, translator, Translator Power, translator/interpreter | Tagged , , | Leave a comment

How to Write a Press Release to Market Your Translation Services – Part I

How to Write a Press Release to Market Your Translation Service – Part I NYC, originally uploaded by cat•girl. This is a 3-part-tutorial. Parts II and III will be published in 2 and 4 days respectively. A. How to write … Continue reading

Posted in Amsall, China, Chinese, English-Chinese translation, freelance, freelance translators, Insider Guide to the Strategic Marketing of Translation, market your translation/interpreting services, marketing your translation services, news release, PR, press release, small business, SMB, SMBs, strategic marketing of translation services, Subscribe, translation, Translation service marketing, translation services marketing, translator, Translator Power, Val Chen, Valerie Chen | Tagged , , , , , , , | 1 Comment

2 Awesome Marketing and Business Resources for You!

1. Freelance Folder is a multi-authored blog dedicated to helping entrepreneurs and freelancers. This blog is a real goldmine for anyone in the freelancing business, including freelance translators/interpreters. Among the “gems” you’ll find in this post, aptly enough titled “Give … Continue reading

Posted in Amsall, Chris Garrett, customer, entrepreneur, freelance, Freelance Folder, freelancer, freelancers, Insider Guide to the Strategic Marketing of Translation, Internet Marketing, market your translation/interpreting services, marketing your translation service, marketing your translation services, MarketingProfs, Ritu B. Pant, Scott Trimble, strategic marketing of translation services, translation, translator, Translator Power, translator/interpreter | Leave a comment

Learn The Secret To Becoming An Expert At Anything

Do you want to be an expert at anything, including the Marketing of Translation Services or even Strategic Cross-cultural communication and Marketing? Then, read this article by an expert marketer and thought leader, Jason O’Connor! (Well, it a bit long, … Continue reading

Posted in Amsall, expert, expertise, marketing, marketing translation services, strategic, strategic cross-cultural communication, strategic marketing of translation services, translation, Translation service marketing, translation services marketing, Translator Power | 1 Comment

Excessive Efficiency!

I haven’t posted here for quite some time. You know why? Simply because I’ve fallen victim to my own marketing efficiency :-), meaning a true deluge of terribly prolific clients. So I have to work, just like Sheila and Val, … Continue reading

Posted in Amsall, French, French translation, Insider Guide to the Strategic Marketing of Translation, marketing, native language, Sheila Anderson, translation, Val Chen, Wolof | 3 Comments

Translator Experience Day – Where are Sheila and Val? + A Job Offer: English/French Translation

You must be wondering what happened to Sheila and Val. You haven’t heard about them for 2 weeks. Do you know why? They are WORKING! (But you’ll hear about them very soon, promised!) By the way, and talking about work, … Continue reading

Posted in Amsall, English-French translation, Insider Guide to the Strategic Marketing of Translation, Job offer, market translation-interpreting services, marketing translation services, Sheila Anderson, strategic marketing of translation services, translation, Translator Experience Day, Translator Power, Val Chen | Leave a comment

Translator Experience Day – Disappointment, then Relief and “WOW!”

(Translator Experience Day (TED) last week: Sheila Anderson (German/English/German translator/interpreter) and her friend Valerie Chen (Chinese/English/Chinese translator/interpreter) have decided to launched an all-out assault on the Iron and Steel industry. Their friend Ron Wilkinson, an industry insider ageed to introduce … Continue reading

Posted in Adding Value, Amsall, commoditization, Direct Mail, IG, insider guide, Insider Guide to the Strategic Marketing of Translation, interpreter, Iron and Steel Industry, market your translation/interpreting services, marketing, marketing translation services, niche market, PR, Sheila Anderson, strategic, strategic marketing of translation services, strategies, translation, translation service, translation services, translation services marketing, translator, Translator Experience Day, Translator Power, translators, Trojan Horse, USP, Val Chen, Valerie Chen | Leave a comment

“The Insider Guide to The Strategic Marketing of Translation Services” is out!

Do you remember? I’ve been carrying on about my upcoming book, “The Insider Guide to The Strategic Marketing of Translation Services” since the early days of “Translator Power” It’s out now! (BTW, do you know I have been called “the … Continue reading

Posted in Amsall, insider guide, Insider Guide to the Strategic Marketing of Translation, niche market, strategies, tactic, technique, translation, Translator Power | 2 Comments

The June Translation Marketing Carnival Will be… in July!

I am sad to say that I’ve had to postpone the June Carnival. The reason for this is simply that there were no submissions, at least NOT ONE of the 15 submissions received was from a translator or an interpreter! … Continue reading

Posted in Amsall, amsall's translation marketing carnival, Blog carnival, translation, translator, Translator Power | Leave a comment

The Lonesome Expert’s Ballad!

Help! I feel lonely and I need some company! I am the First and Only Expert on the Marketing of Translation Services! I’ve been a professional translator for 35 years (since 1972!) so you can believe me when I tell … Continue reading

Posted in Amsall, Chantal Wilford, expert, First and Only Expert, freelance, freelance translators, insider guide, Insider Guide to the Strategic Marketing of Translation, Lonesome Expert, marketing, marketing translation services, marketing your translation services, niche market, professional translator, translation, Translator Power, translators | Leave a comment

Translator Experience Day – Aurora Humaran Interview

You remember a few weeks ago, my post on Aurora Humaran’s N. de T. Forum. Today I bring you my interview of Aurora, as promised: OK, here goes: 1. Tell us a bit about yourself. Who is Aurora Humarán? Au … Continue reading

Posted in Amsall, Aurora Humaran, Borges, N. de T., translation, translator, Translator Experience Day, Translator Power | Leave a comment

Negotiating a Translation Contract – How Powerful is Your BATNA?

“But what on earth is a BATNA?” Maybe you are asking this question. Don’t worry, we’re here to answer that 🙂 Let’s try our good friends at Wikipedia. This is what they say: In negotiation theory, the best alternative to … Continue reading

Posted in Amsall, bargaining position, BATNA, contract, counterparty, IG, Insider Guide to the Strategic Marketing of Translation, Penelope Trunk, translation, Translator Power | Leave a comment

“Translation is Bad for Integration”, says ‘Old Europe’!

Take a look at this article and tell us what you think. Highlights: Britain’s Communities Secretary Ruth Kelly has announced that “Councils will be told to axe translation services for immigrants to encourage them to learn English” And then: Miss … Continue reading

Posted in Amsall, Old Europe, translation, Translator Power | 1 Comment

Opportunities Galore!

Check out this article in Mark Micheau’s Translation People website. I bet the title will bring a smile to you face and brighten your “Monday morning blues” outlook. It goes: “Tsunami-like Opportunities for Translators“! It’s a rather general article on … Continue reading

Posted in Amsall, marketing, marketing skills, opportunities, translation, Translator Power | Leave a comment

How Sheila Anderson Landed Her First Client

Sheila Anderson’s first real client was ABC, an SMB exporting chips, semiconductors, integrated circuits and microprocessors to Germany. One day a girl working there showed her a letter to their new German client. Sheila was shocked. The translation was horrible. … Continue reading

Posted in 1st client, first client, marketing, referrals, relationship, SMB, target market, testimonials, translate, translation, translator, trusted advisor | 1 Comment

Help! China Needs Translators!

Check out this article from the Xinhua China News Agency (Source China Daily) A few highlights from the article: “China is scurrying to get a sufficient number of translators for the Olympics and, beyond that, the Shanghai World Expo in … Continue reading

Posted in China, Chinese to English, Norway, Olympics, Shanghai World Expo 2010, translation, translators | Leave a comment